$156.47
AOV benchmark
Median account AOV · USD · Parent industry: Medical Equipment & Supplies
$67.46 to $398.87Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Medical Equipment & Supplies368 / 530
Madgicx Research & Labs
Diagnostic Medical Equipment
Know what the test offer actually includes.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Medical Equipment & Supplies
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does home-use positioning mean a diagnostic device can be sold without a prescription?
US FDA guidance distinguishes home use from over-the-counter status: some home-use devices require a prescription. For a diagnostic-equipment offer, identify the exact product's sale category before treating a direct purchase button as the whole conversion path.
Is a direct-to-consumer test enquiry always a purchase of a reader?
FDA describes US direct-to-consumer tests that generally involve collecting a sample and sending it to a company for analysis. That differs from buying a reusable reader. Suggested measurement practice: state whether the offer covers the kit, analysis or hardware before assigning value to the lead.
Does a direct-to-consumer label establish that FDA reviewed every test?
No. FDA says some US direct-to-consumer tests are reviewed and others are not; its treatment depends on the test's risk and claims. Name the particular test and substantiate its actual regulatory status. The category label alone does not establish approval.
Can a seller's FDA registration support an approved-device claim?
US FDA states that establishment registration and device listing do not denote approval, clearance or authorization. Its device databases provide product-specific records. An advertiser should distinguish the seller's registration from the particular diagnostic device's status; this research verifies no individual SKU.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Medical Equipment & Supplies.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Medical Equipment & Supplies
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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