$39.16
Average order value
Median account AOV · USD
$17.96 to $52.54Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Pharmaceutical Products220 / 530
Madgicx Research & Labs
Over The Counter Medications
Median account AOV: $39.16 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Pharmaceutical Products
More in this industry. 3
Questions, answered.AOV, context & using this research16 answers
In this category
Can an OTC medicine and a dietary supplement share the same product description?
FDA's US OTC labeling guide distinguishes the Drug Facts panel from Supplement Facts, which applies to dietary supplements. Identify which product is actually offered before grouping orders. A shared retail shelf or similar packaging does not turn a supplement into an OTC drug.
Why does the exact OTC SKU matter to a replenishment campaign?
FDA's US guide warns that similar brand names can cover products with different active ingredients, and labels can change. Drug Facts states the active ingredient and its amount per dosage unit. Suggested practice: identify the actual formulation and strength in the offer rather than assuming one name describes every pack.
Does nonprescription status remove conditions from OTC offer copy?
FDA's US Drug Facts format includes uses, warnings and directions as well as ingredients. OTC availability does not erase those product-specific label boundaries. Suggested advertiser practice: keep the product label accessible and avoid an unrestricted-use promise; this packet does not advise who should take a medicine.
Does an entry in FDA's label repository establish individual approval?
No. FDA's US label repository says submitted labels are not verified and may differ from approved or distributed labeling. Many OTC drugs use a monograph pathway rather than individual FDA review and approval; a repository entry is not a check of monograph conformity. Verify the particular product's pathway separately.
Read the benchmark
What is the average order value benchmark for Over The Counter Medications?
The median account AOV for Over The Counter Medications is $39.16 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Over The Counter Medications?
The middle 50% of account AOVs runs from $17.96 to $52.54 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $17.96 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $52.54 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Over The Counter Medications classifications under Pharmaceutical Products. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.