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Healthcare & Wellness

Median account AOV: $62.34 USD.

Ad cost & click-through benchmarks ↗
MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$62.34

Average order value

Median account AOV · USD

$27.15 to $146.44Middle 50% of account AOVs
Snapshot read 2026-09-22Scope & method

Enter your average order value to see where it sits.

On your device
Sourced brand signal
Dexcom logo

Dexcom

+16%annual revenue growth
FY2025 · DexCom consolidated company

Public research · Separate from AOV

Within Healthcare & Wellness

Explore subcategories. 10

Questions, answered.AOV, context & using this research17 answers

In this industry

What does healthcare AOV tell me if my ads generate appointment inquiries?

The $62.34 benchmark describes account-level purchase order value in Healthcare & Wellness. It does not measure appointment inquiries or their acquisition cost, so it is not a comparison figure for a lead-generation campaign's CPL.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Is healthcare AOV the same as patient lifetime value?

No. This account-level purchase aggregate is not a patient-level measure and does not estimate future treatment or repeat-visit revenue. It should not be described as patient lifetime value.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Does this benchmark give separate figures for clinics and wellness products?

The page reports one Healthcare & Wellness aggregate across the industry root and its subcategories. The $27.15–$146.44 range is the middle 50% of account AOVs in that scope, not separate clinic and wellness-product benchmarks.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Read the benchmark

What is the average order value benchmark for Healthcare & Wellness?

The median account AOV for Healthcare & Wellness is $62.34 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What is the typical AOV range in Healthcare & Wellness?

The middle 50% of account AOVs runs from $27.15 to $146.44 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $27.15 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $146.44 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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When was this benchmark snapshot read?

The snapshot was read on 22 September 2026.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers Healthcare & Wellness classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

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Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Independent public research

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Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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