$59.27
Average order value
Median account AOV · USD
$32.86 to $166.67Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Telecommunications Services259 / 530
Madgicx Research & Labs
Residential Internet Services
Median account AOV: $59.27 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Telecommunications Services
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
What makes a home-internet lead eligible for the advertised service?
AT&T's US availability page, read in October 2026, requires an address check to determine available plans and speeds. A move can change those options. Qualify the service address before quoting the connection; an enquiry from a covered state does not establish availability at that property.
Can a residential campaign use fiber and wireless internet as interchangeable offers?
AT&T's US October 2026 availability page describes Fiber as a fiber-optic connection and Internet Air as wireless home internet over its 5G network. It suggests Air when Fiber is unavailable. Name the offered access technology instead of treating an available alternative as the same fiber product.
Does ordering home fiber establish that the household is already connected?
AT&T's US availability guidance, read in October 2026, says Fiber can require a technician even for existing customers, with different cable or equipment and sometimes a new gateway. Installation timing varies. Keep order submission, installation and working service separate when defining the campaign outcome.
Can a fiber-speed headline promise the same speed on every home device?
AT&T's US October 2026 availability page qualifies its 5 GIG claim by area and wired connection, notes actual speeds can vary and caps a single wired device at 4.7Gbps. Retain that scope instead of presenting the plan name as a universal Wi-Fi-device speed guarantee.
Read the benchmark
What is the average order value benchmark for Residential Internet Services?
The median account AOV for Residential Internet Services is $59.27 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Residential Internet Services?
The middle 50% of account AOVs runs from $32.86 to $166.67 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $32.86 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $166.67 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Residential Internet Services classifications under Telecommunications Services. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.