$53.52
Average order value
Median account AOV · USD
$13.53 to $75.58Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Toys Games & Hobbies23 / 530
Madgicx Research & Labs
Action Figures Dolls
Median account AOV: $53.52 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Toys Games & Hobbies
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Does a figure preorder establish an immediately shippable purchase?
For non-crowdfunded orders, Hasbro Pulse's North America shipping policy says preorders ship when available and availability can change. Show the actual stock state and estimated timing. A preorder confirmation does not establish dispatch, delivery or current stock for the advertised collectible.
Can an action-figure campaign use shipped to mean delivered?
For non-crowdfunded orders, Hasbro Pulse's North America policy defines shipped as leaving its fulfillment center. Keep dispatch and delivery distinct in the campaign and reporting. A shipment notice establishes that fulfillment milestone; it does not establish arrival at the buyer's address.
Can a collectible return promise imply that opened packaging is acceptable?
Hasbro Pulse's North America return policy, effective September 2023 and retrieved in October 2026, excludes opened items while offering eligible unopened returns within 30 days. State the packaging condition. A general return headline does not establish that an unpacked figure qualifies.
Why should figure campaigns distinguish preorder cancellation from an in-stock order?
For non-crowdfunded orders, Hasbro Pulse's North America policy allows preorder cancellation before payment capture during fulfillment but gives in-stock orders a 60-minute cancellation window. Name the order state. A cancellation request does not establish that either deadline or eligibility has been satisfied.
Read the benchmark
What is the average order value benchmark for Action Figures Dolls?
The median account AOV for Action Figures Dolls is $53.52 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Action Figures Dolls?
The middle 50% of account AOVs runs from $13.53 to $75.58 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $13.53 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $75.58 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Action Figures Dolls classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.