$52.79
Average order value
Median account AOV · USD
$27.02 to $98.72Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Toys Games & Hobbies205 / 530
Madgicx Research & Labs
Model Kits Collectibles
Median account AOV: $52.79 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Toys Games & Hobbies
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Can a model-kit ad imply that the photographed model arrives ready to display?
Tamiya's English modeling guide explains that plastic parts arrive on sprues and must be cut off before assembly. State whether the offer is a kit or finished model. A completed promotional image does not establish the delivery state of the advertised product.
Why should a model-kit offer qualify adhesives by material?
Tamiya's modeling guide describes different cements for plastic, metal, transparent parts and other materials. Check the selected kit and state any supplied adhesive. One generic glue image does not establish the correct adhesive or that it is included with the kit.
Does a kit purchase establish that the buyer has the tools to handle its smallest parts?
Tamiya's modeling guide describes tweezers for small parts and pin vises for assembly or detailing tasks. Qualify the selected kit's tool needs separately. The guide introduces tools; it does not establish that a particular model box includes them or that every kit needs every tool.
Can a global model-kit campaign assume all recommended finishing items are locally available?
Tamiya's English modeling guide directs readers to a local agent for product availability. Qualify the kit and supporting materials in the target market. A manufacturer guide listing tools and finishes does not establish local stock, bundle contents or a complete delivered project.
Read the benchmark
What is the average order value benchmark for Model Kits Collectibles?
The median account AOV for Model Kits Collectibles is $52.79 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Model Kits Collectibles?
The middle 50% of account AOVs runs from $27.02 to $98.72 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $27.02 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $98.72 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Model Kits Collectibles classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.