Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $104.90 USD.
Median account AOV · USD
Enter your average order value to see where it sits.
Within Travel Booking Platforms
Travelzoo explains that customers buy a voucher and then follow its instructions to book with the merchant; some deals require a reservation. Separate the voucher purchase from date confirmation in offer copy. The source does not prove availability for a visitor's chosen dates or a completed stay.
Secret Escapes describes eligible refunds as account credit and distinguishes hotel-only, hotel-plus-flight and package conditions. Link the actual deal terms and identify the refund form without offering legal advice. A cancellation, credit issuance and cash refund are different business events; none should automatically reduce or replace the reported purchase AOV.
Going says it sends flight-deal alerts and explains how to book, typically with the airline, while it does not sell tickets itself. A campaign can promote the alert membership without implying that signup buys a flight. Alert engagement, membership purchases and airline ticket transactions belong to different service stages.
Groupon's Getaways guidance directs tour-voucher buyers to contact the operator before the book-by date to arrange reservations. Make that redemption step visible in offer copy. A voucher sale and a confirmed tour date are different events; neither is proof of completed travel or unrestricted booking availability.
The median account AOV for Travel Deal Platforms is $104.90 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The middle 50% of account AOVs runs from $30.27 to $236.34 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 25th-percentile account AOV is $30.27 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 75th-percentile account AOV is $236.34 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
This benchmark covers exact Travel Deal Platforms classifications under Travel Booking Platforms. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Behind the numbers
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.