$303.43
AOV benchmark
Median account AOV · USD · Parent industry: Travel Booking Platforms
$54.98 to $959.99Middle 50% of account AOVs
Snapshot read 2026-09-22Scope & method
Travel Booking Platforms521 / 530
Madgicx Research & Labs
Travel Search Engines
Travel discovery. Before the booking handoff.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Travel Booking Platforms
More in this industry. 5
Questions, answered.AOV, context & using this research4 answers
In this category
Why can a search-result fare differ from the final checkout price?
Skyscanner says additional provider options such as luggage, seats or insurance can change the final ticket price. Direct visitors to the booking provider for inclusion questions. A displayed comparison price is not a paid ticket or net revenue; the explanation does not establish the price of any current itinerary.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Travel Booking Platforms.
Parent industry benchmark. Snapshot read 22 September 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Benchmark scope
Parent industry: Travel Booking Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.