Optimization AI Ads Analytics Why Madgicx? About Us Blog Careers Case Studies Events Pricing Login Try for Free
Find your marketPublic research
All industries311 / 530
A violet game controller encircled by translucent iridescent ribbons above a dark surface.

Madgicx Research & Labs

Video Games & Esports

Median account AOV: $15.34 USD.

MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$15.34

Average order value

Median account AOV · USD

$4.67 to $107.16Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

On your device

Within Video Games & Esports

Explore subcategories. 6

Questions, answered.AOV, context & using this research14 answers

In this industry

Does a downloadable game add-on have an unconditional refund?

Steam's refund page describes DLC conditions involving the purchase period, underlying game's playtime and whether content has been consumed, modified or transferred, with some third-party exceptions. A DLC purchase is not automatically refundable. Creative and retention reporting should distinguish purchase, use and approved refund without promising a result for an individual request.

Source Link to answer
Does one virtual-currency balance necessarily follow the player across every platform?

Epic explains that some purchased V-Bucks are platform-restricted while others are shared, so balances can differ by platform. It separately says items bought with V-Bucks are available on the platforms where the player uses Fortnite. Wallet funding and an item entitlement are different records; preserve platform scope without converting virtual balances into cash revenue or assumed new purchases.

Source Link to answer

Read the benchmark

What is the average order value benchmark for Video Games & Esports?

The median account AOV for Video Games & Esports is $15.34 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What is the typical AOV range in Video Games & Esports?

The middle 50% of account AOVs runs from $4.67 to $107.16 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What is the lower-quartile AOV?

The 25th-percentile account AOV is $4.67 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What is the upper-quartile AOV?

The 75th-percentile account AOV is $107.16 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer

Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
Which industry or subcategory does this benchmark cover?

This benchmark covers Video Games & Esports classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer

Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Source Link to answer
How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Source Link to answer

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Benchmark embed preview

Credit Madgicx Labs and link to the source when embedding this benchmark.

Ready to copy

Select the text, then use your device’s Copy command.

Find your market
Explore the spectrum
66 industries · 464 subcategoriesOpen the index ↗