Madgicx vs Bïrch (Revealbot): The AI Alternative to Writing Rules
Bïrch, formerly Revealbot, automates your ads with rules you write and keep up to date. Madgicx's AI tells you what to do next, builds campaigns when you ask in a chat, and makes your ads too, in one plan from $45 a month.
Madgicx is the better fit when you want AI that recommends your next move, builds campaigns from a chat and makes your ads, with automation rules included from $45 a month.
See how we reached this recommendationMadgicx vs Bïrch, side by side
| Madgicx | Bïrch | |
|---|---|---|
| AI recommendations for your account |
A list of next steps for your account, which you approve or dismiss
|
Its AI helps you write rules
|
| Create campaigns, ad sets and ads from a chat |
Created paused, on your approval
|
Its chat can't create campaigns
|
| Ask questions about your account |
Ask in the chat and get answers from your account data
|
Ask its AI chat about your account
|
| AI image ad generation |
From a prompt, your own ads or real ads you found
|
No AI ad generation
|
| Library of real ads for inspiration |
Browse ads and turn any of them into your own
|
Search from chat only
|
| Creative and copy analysis |
See which creatives and which lines of copy bring results
|
Preset reports on top and fatigued ads
|
| Ready-made and AI audiences |
Launch them in a few clicks
|
Custom and lookalike builder, Pro plan only
|
| Meta account audit |
Targeting, demographics, geography and auction checks in one audit
|
Audits its own rules
|
| AI help with unanswered ad comments |
Finds comments that need an answer and generates replies
|
No AI help with comments
|
| Automation rules |
Ready-made and custom rules in every plan
|
Pro plan only
|
| Price with automation | From $45/mo | From $99/mo (Pro) |
Why Meta advertisers choose Madgicx over Bïrch
Recommendations instead of rule writing
Madgicx reviews your account and lists what to do next, such as pausing ads that lose money, answering pending comments or switching on an automation tactic. You approve or dismiss each one. With Bïrch, you set up rules in advance and keep them up to date.
Campaigns built from a conversation
Tell the chat what you want to run. It asks for the objective, budget, targeting, creative and Page, then creates the campaign, ad set and ad, paused until you approve. Bïrch's chat can't create campaigns.
Your ads are made where you manage them
Generate image ads from a prompt, from your own best ads or from real ads in the library, with no limit on how many you make. Then see which creatives and which lines of copy bring results. Bïrch has no AI ad generation.
Audiences and audits are included
Launch prebuilt and AI audiences in a few clicks, audit your whole Meta account, from targeting and demographics to auction data, and get help replying to ad comments. All of it is in the same plan.
Rules or AI: what's the difference?
A rule does exactly what you told it in advance: if CPA rises above $40, pause the ad set. It can't tell you which ad set to test next, which creative to make or which comment needs an answer And rules need updating as your account changes.
Madgicx keeps rules for the jobs that suit them and adds AI for the rest. Madgicx suggests the next step for your account, the chat builds what you ask for, and nothing the AI proposes changes your ads until you approve it.
One plan, everything included
Our verdict: choose Madgicx
If you advertise on Meta, choose Madgicx. You get recommendations instead of rule writing, campaigns built from a chat, AI image ads and ready-made audiences, with automation rules included from $45 a month. Try it free for 7 days alongside your Bïrch setup.
“I had been using Revealbot for 4 years when I decided to switch to Madgicx.When I found out about the platform, I first tried to compare it with the other options on the market. It just has so many more functionalities to offer for the price I’m paying, and it's far ahead of its competitors in terms of development.”
Sun Naritson, CEO & Founder, MSR Digital Partner
How we compare: methodology
- Everything a Meta advertiser needs in one plan: analysis, creative, automation and AI.
- How much work the AI takes off your team, and whether you approve every change.
- Total cost at your spend.
- How quickly a team can start.
Published by Madgicx, one of the products compared. We use each vendor's product pages, help centre and pricing, with review dates listed below. This comparison is our editorial judgment about fit for Meta advertisers, not independent test results. Capabilities marked as missing weren't found in Bïrch's public documentation and should be confirmed with Bïrch.
Frequently asked questions
Is Madgicx a good alternative to Bïrch?
Yes, for advertisers who focus on Meta. Madgicx recommends what to do next, builds campaigns from a chat, makes image ads and includes automation rules, from $45 a month.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Does Madgicx have automation rules like Bïrch?
Yes. Ready-made and custom rules are in every plan, and Madgicx suggests which ones to switch on.
Can Madgicx create campaigns for me?
Yes. Describe the campaign in the chat and it creates the campaign, ad set and ad. They're created paused, and nothing changes until you approve.
How much does Madgicx cost?
From $45 a month, priced by Meta spend, with unlimited seats and a 7-day free trial.
Sources
- Bïrch pricing, reviewed 16 October 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch AI tools, reviewed 16 October 2026
- Bïrch help centre: features overview, reviewed 16 October 2026
- Bïrch help centre: Meta tools in Birch AI, reviewed 16 October 2026
- Revealbot is now Bïrch, reviewed 15 October 2026
- Madgicx pricing, reviewed 16 October 2026
- Madgicx on G2, reviewed 16 October 2026
