$57.85
AOV benchmark
Median account AOV · USD · Parent industry: Accounting & Tax Services
$27.59 to $236.80Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Accounting & Tax Services462 / 530
Madgicx Research & Labs
Payroll Services
Payroll workflow scope. People, time and payment stages.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Accounting & Tax Services
More in this industry. 5
Questions, answered.AOV, context & using this research6 answers
In this category
What tasks can a full-service payroll offer name?
ADP describes paying employees and contractors, calculating payroll taxes, filing and payment services, and expert access. State the applicable plan's scope rather than promise that every employer obligation is handled. A sales inquiry, payroll run and service payment are different actions; this edition does not publish an AOV benchmark for payroll services.
Is time tracking itself a completed payroll run?
Paychex describes syncing hours with payroll and flagging issues such as missing approvals before payroll runs. Show the handoff between time capture, approval and payroll processing. These are different workflow stages; integration does not prove accurate wages, faster processing or a paid payroll-service purchase.
Is global payroll through owned entities the same as an employer-of-record offer?
Rippling distinguishes payroll through a company's own entities from its employer-of-record service where the client lacks an entity. Show which service is advertised without giving a legal recommendation or promising compliance in every country. Employee salary totals and the provider's service revenue remain different; no measured global payroll ACV is established.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Accounting & Tax Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Accounting & Tax Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.