$31.81
Average order value
Median account AOV · USD
$10.15 to $57.39Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Baby & Child Products45 / 530
Madgicx Research & Labs
Bathing & Health Products
Median account AOV: $31.81 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Baby & Child Products
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
What belongs in a newborn bath kit?
Start with a towel and washcloth within reach; AAP says keeping supplies close lets a caregiver keep a hand on the baby. Show the kit's contents rather than imply a product replaces supervision.
Does a baby need a daily bath or cleanser?
AAP says three baths a week during the first year may be enough and that frequent bathing or soaps can dry skin. Describe a cleanser's actual ingredients and use, without promising a skin outcome.
What is the difference between an infant tub and a bath seat?
AAP describes an infant tub as a place to bathe a baby while keeping a hand on them. It warns that bath seats can tip and says to avoid them. Keep product-type copy precise.
Which details matter in an infant tub listing?
Show the exact model and its instructions. CPSC's infant-tub guidance lists labeling, structural-integrity and other requirements, plus product registration for durable infant products; a category label alone proves no individual product's compliance.
Read the benchmark
What is the average order value benchmark for Bathing & Health Products?
The median account AOV for Bathing & Health Products is $31.81 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Bathing & Health Products?
The middle 50% of account AOVs runs from $10.15 to $57.39 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $10.15 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $57.39 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Bathing & Health Products classifications under Baby & Child Products. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.