Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $64.07 USD.
Ad cost & click-through benchmarks ↗Median account AOV · USD
Enter your average order value to see where it sits.
Public research · Separate from AOV
Within Apparel & Fashion
Yes. Women's Apparel has its own research edition with an exact-subcategory aggregate. The Apparel & Fashion benchmark on this page includes the industry root and its subcategories; the two scopes are different.
AOV measures monetary order value. The account AOV aggregate on this page does not include an items-per-order breakdown, so it cannot show whether a clothing basket contains one garment or several.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The median account AOV for Apparel & Fashion is $64.07 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The middle 50% of account AOVs runs from $28.81 to $122.63 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 25th-percentile account AOV is $28.81 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 75th-percentile account AOV is $122.63 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
This benchmark covers Apparel & Fashion classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Public brand examples · Independently selected
| Directory | Brand | Segment | Evidence |
|---|---|---|---|
| Fashion | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Intimates | Source | ||
| Intimates | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Luxury | Source | ||
| Luxury | Source | ||
| Intimates | Source | ||
| Luxury | Source | ||
| Luxury | Source | ||
| Luxury | Source | ||
| Denim | Source | ||
| Luxury | Source | ||
| Fashion | Source | ||
| Luxury | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Intimates | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Denim | Source | ||
| Luxury | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Luxury | Source | ||
| Denim | Source | ||
| Luxury | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Luxury | Source | ||
| Luxury | Source | ||
| Denim | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Activewear | Source | ||
| Denim | Source | ||
| Luxury | Source | ||
| Activewear | Source | ||
| Luxury | Source | ||
| Fashion | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Luxury | Source | ||
| Fashion | Source | ||
| Intimates | Source | ||
| Fashion | Source | ||
| Intimates | Source | ||
| Intimates | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Luxury | Source | ||
| Intimates | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Fashion | Source | ||
| Activewear | Source | ||
| Fashion | Source | ||
| Luxury | Source | ||
| Intimates | Source | ||
| Activewear | Source | ||
| Denim | Source | ||
| Fashion | Source | ||
| Fashion | Source |
| # | Brand | YoY revenue | Context | Evidence |
|---|---|---|---|---|
| 1 | +35.2%annual revenue | FY2026 · Company | Source | |
| 2 | +30%annual revenue | CY2025 · Company | Source | |
| 3 | +14.7%annual revenue | FY2025 · Brand family | Source | |
| 4 | +11.3%annual revenue | FY2025 · Brand segment | Source | |
| 5 | +10.8%annual revenue | FY2026 · Brand sales | Source | |
| 6 | +9%annual revenue | CY2025 · REVOLVE segment | Source | |
| 7 | +8.3%annual revenue | FY2026 · Brand sales | Source | |
| 8 | +6.6%annual revenue | FY2026 · Brand sales | Source | |
| 9 | +5.2%annual revenue | FY2025 · Company group | Source | |
| 10 | +5%annual revenue | FY2025 · Brand sales | Source | |
| 11 | +5%annual revenue | FY2025 · Company | Source | |
| 12 | +3%annual revenue | FY2025 · Brand sales | Source | |
| 13 | -0.5%annual revenue | FY2025 · Brand segment | Source | |
| 14 | -1%annual revenue | FY2025 · Brand sales | Source | |
| 15 | -1.3%annual revenue | FY2025 · Brand family | Source | |
| 16 | -9.4%annual revenue | FY2025 · Company | Source | |
| 17 | -10%annual revenue | FY2025 · Brand sales | Source | |
| 18 | -11%annual revenue | FY2025 · Company | Source |
| # | Brand | Movement | Context | Evidence |
|---|---|---|---|---|
| 1 | —no change | #1 · Q2 2026 | Source | |
| 2 | +2places up | #2 · Q2 2026 | Source | |
| 3 | —no change | #3 · Q2 2026 | Source | |
| 4 | -2places down | #4 · Q2 2026 | Source | |
| 5 | —no change | #5 · Q2 2026 | Source | |
| 6 | +1places up | #6 · Q2 2026 | Source | |
| 7 | -1places down | #7 · Q2 2026 | Source | |
| 8 | +1places up | #8 · Q2 2026 | Source | |
| 9 | -1places down | #9 · Q2 2026 | Source | |
| 10 | +8places up | #10 · Q2 2026 | Source | |
| 11 | +3places up | #11 · Q2 2026 | Source | |
| 12 | -1places down | #12 · Q2 2026 | Source | |
| 13 | -1places down | #13 · Q2 2026 | Source | |
| 14 | +1places up | #14 · Q2 2026 | Source | |
| 15 | +5places up | #15 · Q2 2026 | Source | |
| 16 | -3places down | #16 · Q2 2026 | Source | |
| 17 | -1places down | #17 · Q2 2026 | Source | |
| 18 | Newin the index | #18 · Q2 2026 | Source | |
| 19 | Re-Entryin the index | #19 · Q2 2026 | Source |
No brands in this segment.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
Behind the numbers
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.
Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Not available. The industry benchmark does not describe this brand.
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