$47.08
AOV benchmark
Median account AOV · USD · Parent industry: Transportation & Logistics
$19.19 to $133.41Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Transportation & Logistics398 / 530
Madgicx Research & Labs
Freight Shipping Services
Qualify the load before the quote
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Transportation & Logistics
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Questions, answered.AOV, context & using this research7 answers
In this category
Which load details should a freight quote campaign collect before estimating class?
FedEx Freight's US LTL guide asks for length, width, height and shipment weight, including the pallet or other packaging. Suggested practice: collect the packaged load details rather than product-only dimensions so a classification estimate reflects what the carrier will actually handle.
Does a dense pallet automatically qualify for the cheapest freight service?
FedEx Freight bases LTL classification on density, liability, handling and stowability. Its guide says lower classes generally cost less, not that density alone decides acceptance or price. Suggested practice: qualify the commodity and handling needs before using a density-led quote claim.
How should a freight ad handle mixed commodities on one pallet?
FedEx Freight's US guide says a pallet containing items with different classes defaults to the highest class among them. Suggested practice: ask whether a load mixes commodities before estimating class; an average of item classes would not follow this provider's stated rule.
What conversion does a freight-class estimate actually establish?
FedEx Freight describes its calculator output as estimated; actual class depends on the commodity's demonstrated transportation characteristics. Label creation and pickup scheduling are separate next steps. Suggested practice: distinguish classification inquiry, quoted shipment, scheduled pickup and delivered freight in reporting.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Transportation & Logistics.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Transportation & Logistics
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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