$50.86
Average order value
Median account AOV · USD
$34.27 to $67.34Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Health Supplements & Nutrition73 / 530
Madgicx Research & Labs
Cognitive Mental Supplements
Median account AOV: $50.86 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Health Supplements & Nutrition
More in this industry. 7
Questions, answered.AOV, context & using this research16 answers
In this category
Does a memory-focused category name establish a clinical result?
No. NCCIH reports that direct evidence for dietary supplements preventing Alzheimer’s disease or other dementia is lacking. Present any product’s exact ingredients and claim language without implying prevention.
Can a structure/function claim be read as FDA approval?
No. FDA says these claims are not pre-approved and must be supported by the manufacturer; applicable labels also carry a disclaimer. A product page should show the actual claim, not imply agency endorsement.
Why compare named ingredients instead of a broad “brain” label?
The research is ingredient-specific and uneven; NCCIH describes different findings for ginkgo, omega-3s and curcumin. List the formula as labeled so shoppers can investigate the relevant evidence rather than a category slogan.
How can a shopper tell what amount a formula declares?
Use the Supplement Facts panel to compare serving size and quantities of listed dietary ingredients. FDA identifies these as panel fields; a marketing headline by itself does not provide the same detail.
Read the benchmark
What is the average order value benchmark for Cognitive Mental Supplements?
The median account AOV for Cognitive Mental Supplements is $50.86 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Cognitive Mental Supplements?
The middle 50% of account AOVs runs from $34.27 to $67.34 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $34.27 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $67.34 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Cognitive Mental Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.