$51.56
Average order value
Median account AOV · USD
$26.32 to $80.04Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Health Supplements & Nutrition213 / 530
Madgicx Research & Labs
Nutritional Beverages Shakes
Median account AOV: $51.56 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Health Supplements & Nutrition
More in this industry. 7
Questions, answered.AOV, context & using this research16 answers
In this category
Is every nutrient drink legally a dietary supplement?
No. FDA distinguishes liquid dietary supplements from conventional beverages using several factors. Identify each product’s actual format and label before borrowing Supplement Facts language for a shake.
Where should a beverage buyer start comparing two shake labels?
Start with the Nutrition Facts serving size and servings per container, then compare values on the same basis. FDA says packaged drink nutrition is usually stated per serving, sometimes also per package.
Does one bottle always equal one labeled serving?
No. FDA notes that a container may hold more than one serving and may include a second per-package column. Spell out the package size and label basis in product comparisons.
Can a liquid supplement and conventional shake use the same facts panel?
Their classifications and label panels differ. FDA’s Supplement Facts guide contrasts supplement and food Nutrition Facts disclosures, so keep product-format copy tied to its actual package.
Read the benchmark
What is the average order value benchmark for Nutritional Beverages Shakes?
The median account AOV for Nutritional Beverages Shakes is $51.56 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Nutritional Beverages Shakes?
The middle 50% of account AOVs runs from $26.32 to $80.04 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $26.32 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $80.04 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Nutritional Beverages Shakes classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
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Can I download this industry research?
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.