$48.65
Average order value
Median account AOV · USD
$27.72 to $73.48Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Health Supplements & Nutrition290 / 530
Madgicx Research & Labs
Targeted Health Supplements
Median account AOV: $48.65 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Health Supplements & Nutrition
More in this industry. 7
Questions, answered.AOV, context & using this research16 answers
In this category
What makes a targeted supplement page more useful than a condition slogan?
Show named ingredients, labeled quantities and the exact permitted type of claim. ODS separates nutrient, health and structure/function claims; a category title alone does not establish a medical effect.
Can a supplement page promise to treat a named disease?
Such a promise changes the claim boundary: FDA says products intended to treat, diagnose, cure or prevent disease are drugs even when labeled supplements. Keep product copy within verified labeling and avoid treatment language.
What does a structure/function disclaimer tell a shopper?
FDA says these claims are not pre-approved and the label disclaimer states that FDA has not evaluated them. Present the disclaimer with the exact product claim instead of styling it like an approval badge.
How transparent is a proprietary blend label?
ODS says a proprietary blend label gives total weight and components in descending weight order. It may not disclose each component amount, so do not invent that breakdown in a comparison.
Read the benchmark
What is the average order value benchmark for Targeted Health Supplements?
The median account AOV for Targeted Health Supplements is $48.65 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Targeted Health Supplements?
The middle 50% of account AOVs runs from $27.72 to $73.48 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $27.72 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $73.48 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Targeted Health Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.