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Insurance Services409 / 530
A blank plan wallet and card holder beside a complete coiled stethoscope.

Madgicx Research & Labs

Health Insurance Services

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MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$74.84

AOV benchmark

Median account AOV · USD · Parent industry: Insurance Services

$28.03 to $166.01Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

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Within Insurance Services

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

Does a selected Marketplace plan mean a health insurance ad produced active coverage?

For the US federal Marketplace, HealthCare.gov says coverage cannot start until the first premium is paid to the insurer; confirm the plan's actual coverage start separately. Report plan selection separately from paid, confirmed enrollment; an application or selection count alone does not establish that the advertised coverage became active.

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Should a Special Enrollment ad assume every applicant must upload documents?

For the US federal Marketplace, HealthCare.gov says some applicants may be asked for documents to confirm their Special Enrollment Period. Describe the conditional verification step accurately and track requested, submitted and confirmed status separately where available; do not build the ad around a universal document requirement.

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What is missing from a health insurance ad that compares only monthly premiums?

For the US federal Marketplace, HealthCare.gov distinguishes monthly premiums from the out-of-pocket cost sharing associated with plan categories. Present the advertised premium with relevant plan context instead of using it as a proxy for total care cost; campaign purchase value does not measure an applicant’s healthcare expense.

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How should campaign reporting handle a Marketplace-to-insurer payment handoff?

For the US federal Marketplace, HealthCare.gov describes first-premium payment through the insurance company, sometimes via a link from the Marketplace. Treat the outbound payment step and insurer-confirmed coverage as different milestones. A redirect or link click establishes neither payment completion nor active coverage.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Insurance Services.

Parent industry benchmark. Snapshot read 11 October 2026.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

Small print.
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Benchmark scope

Parent industry: Insurance Services

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

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