AOV benchmark
Median account AOV · USD · Parent industry: Insurance Services
Madgicx Research & Labs
Enrollment has a next step.
Median account AOV · USD · Parent industry: Insurance Services
Enter your average order value to see where it sits.
Within Insurance Services
For the US federal Marketplace, HealthCare.gov says coverage cannot start until the first premium is paid to the insurer; confirm the plan's actual coverage start separately. Report plan selection separately from paid, confirmed enrollment; an application or selection count alone does not establish that the advertised coverage became active.
For the US federal Marketplace, HealthCare.gov says some applicants may be asked for documents to confirm their Special Enrollment Period. Describe the conditional verification step accurately and track requested, submitted and confirmed status separately where available; do not build the ad around a universal document requirement.
For the US federal Marketplace, HealthCare.gov distinguishes monthly premiums from the out-of-pocket cost sharing associated with plan categories. Present the advertised premium with relevant plan context instead of using it as a proxy for total care cost; campaign purchase value does not measure an applicant’s healthcare expense.
For the US federal Marketplace, HealthCare.gov describes first-premium payment through the insurance company, sometimes via a link from the Marketplace. Treat the outbound payment step and insurer-confirmed coverage as different milestones. A redirect or link click establishes neither payment completion nor active coverage.
The reference benchmark is for Insurance Services.
Parent industry benchmark. Snapshot read 11 October 2026.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Research scope
Parent industry: Insurance Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.