$74.84
AOV benchmark
Median account AOV · USD · Parent industry: Insurance Services
$28.03 to $166.01Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Insurance Services436 / 530
Madgicx Research & Labs
Life Insurance Services
A conversation precedes the decision.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Insurance Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
When does a life insurance lead become an insurer-approved application?
Guardian describes underwriting as the insurer’s assessment that can determine approval and pricing. Keep an inquiry, submitted application and underwriting decision separate in the campaign report; requesting a quote or speaking with an agent does not establish approval.
Does a no-medical-exam life insurance offer mean there is no underwriting?
Guardian describes accelerated and simplified processes that can avoid an exam while still using underwriting. State the specific product path in the ad rather than equating no exam with guaranteed approval; count completed applications separately from the insurer’s eventual decision.
Why should life insurance campaign cohorts allow for an underwriting decision later?
Guardian describes underwriting timing that varies with the process and information needed. Read submitted applications by their cohort and follow them to decision, rather than calling recent undecided cases failures or approvals. The source does not establish a universal campaign conversion window.
What outcome should follow an agent conversation in life insurance reporting?
Guardian distinguishes an agent’s help with the application from the underwriter’s decision. Measure the completed application and resulting decision after the conversation, while keeping the conversation itself as a service milestone. Do not credit every agent contact as an issued policy.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Insurance Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Insurance Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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