$107.00
Average order value
Median account AOV · USD
$34.60 to $373.25Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Jewelry & Accessories241 / 530
Madgicx Research & Labs
Precious Metal Products
Median account AOV: $107.00 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Jewelry & Accessories
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Why can a bullion product's checkout price differ from spot metal price?
The Royal Mint says its bullion prices combine the live metal spot price with a premium, and the checkout quote can refresh. An offer can make that price construction explicit and identify the actual product. Neither the spot quote nor a public retail price replaces the saved advertising-account purchase AOV.
Why distinguish a bullion round from a coin in creative?
APMEX describes sovereign bullion coins separately from privately minted rounds without face value. Those product forms deserve precise names and images in an offer. The distinction is not a forecast of appreciation, resale liquidity or which product a person should buy.
Is the U.S. Mint the direct retail checkout for its bullion coins?
The U.S. Mint says its bullion coins reach the public through authorized purchasers and dealer markets rather than direct public sales. Research and creative should identify the actual retail route. That distribution statement does not establish any seller's authorization, inventory, pricing or suitability for a particular buyer.
What does a karat or sterling mark communicate in a metal-product offer?
The FTC's consumer page explains karat marks as gold-content descriptions and sterling silver as a specified silver purity. Material content and construction should therefore be stated separately from product weight, color or gift styling. This category context is not legal advice, an authenticity assessment or a measured investment return.
Read the benchmark
What is the average order value benchmark for Precious Metal Products?
The median account AOV for Precious Metal Products is $107.00 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Precious Metal Products?
The middle 50% of account AOVs runs from $34.60 to $373.25 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $34.60 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $373.25 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Precious Metal Products classifications under Jewelry & Accessories. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Connected industries.
Behind the numbers
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Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.