Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $29.48 USD.
Median account AOV · USD
Enter your average order value to see where it sits.
Within Nonprofit & Social Organizations
American Red Cross Donor Care lists assistance with receipt acknowledgments, refunds, contact updates and monthly donations, and provides a financial-donation inquiry route. Those support requests can concern existing donations. A completed inquiry should not be counted as a new collected gift without a corresponding donation record; the support page does not establish tax eligibility.
UNICEF USA says a monthly gift is charged to the preferred payment method each month and recorded in transaction history. Enrollment establishes a recurring arrangement, not proof that future payments have already occurred. Acquisition analysis should distinguish the signup, successful charges and accumulated collected gifts without reporting an assumed lifetime donation value.
Habitat describes a separate employer-match request after the original online gift and receipt. It also directs gifts to a local affiliate through that affiliate's matching process. The original gift, match request and received match are distinct records. A donation campaign should not assume that submitting a request means the employer match has been paid.
The median account AOV for Nonprofit & Social Organizations is $29.48 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The middle 50% of account AOVs runs from $7.46 to $57.04 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 25th-percentile account AOV is $7.46 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 75th-percentile account AOV is $57.04 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
This benchmark covers Nonprofit & Social Organizations classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Behind the numbers
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.