$14.91
Average order value
Median account AOV · USD
$5.42 to $42.75Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Nonprofit & Social Organizations159 / 530
Madgicx Research & Labs
Humanitarian Relief Organizations
Median account AOV: $14.91 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Nonprofit & Social Organizations
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Can a UNICEF USA emergency appeal guarantee that every gift funds one named program?
UNICEF USA's October 2026 FAQ says unspecified gifts go where children need them most. It also retains control of donated funds and may direct some or all to UNICEF programs or UNICEF USA activities. Describe any designation together with that discretion; the appeal does not guarantee a donor-selected delivery.
Should a UNICEF USA emergency landing page offer a general shipment-of-goods route?
UNICEF USA's FAQ says UNICEF does not accept non-cash goods for overseas emergency relief because of screening, storage and transport costs. It describes monetary donations and locally sourced supplies instead. Name the accepted donation channel; a financial gift is distinct from volunteering or dispatching a box of goods.
How should a relief page distinguish emergency help from ongoing recovery?
UNICEF USA's direct-relief page defines relief as immediate practical assistance during a crisis and also describes a presence before, during and after emergencies. Explain the specific program phase. A confirmed donation is a fundraising event, not evidence that a named household received supplies or that recovery is complete.
What exception belongs with a disaster-specific Red Cross gift designation?
The American Red Cross FAQ says donors can name a specific disaster on a check's memo line. Designated funds support that event, but if donations exceed its expense, remaining contributions serve affected communities' recovery needs. Preserve that exception and the check route rather than promising unrestricted use of every donation form.
Read the benchmark
What is the average order value benchmark for Humanitarian Relief Organizations?
The median account AOV for Humanitarian Relief Organizations is $14.91 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Humanitarian Relief Organizations?
The middle 50% of account AOVs runs from $5.42 to $42.75 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $5.42 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $42.75 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Humanitarian Relief Organizations classifications under Nonprofit & Social Organizations. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.