$29.48
AOV benchmark
Median account AOV · USD · Parent industry: Nonprofit & Social Organizations
$7.46 to $57.04Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Nonprofit & Social Organizations431 / 530
Madgicx Research & Labs
International Development Ngos
Explain the funding model before the project promise.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Nonprofit & Social Organizations
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Can every development NGO claim that all public donations fund projects?
charity: water describes separate project and operations fundraising, goals and bank accounts. Its 100% model says public donations support clean-water work while private donors and other sources fund operations. Attribute this model to charity: water; it is not evidence that other NGOs use the same allocation.
Does a WaterAid cost example purchase a particular well or item?
WaterAid America's FAQ says it prefers general unrestricted funding rather than asking supporters to fund individual items. Website cost examples illustrate possible uses. Large gifts can be linked to a country program or project, with subsequent updates. Explain the actual arrangement; an illustration is not an item purchase or allocation guarantee.
What difference matters between development-program gifts and operations support?
charity: water says its public-gift model depends on separate funding for operations, including private donors and selected corporate gifts. WaterAid America instead describes unrestricted program funding. Identify the organization's actual fund and terms; do not infer a standard sector-wide overhead model or beneficiary delivery from a donation conversion.
Can WaterAid America's donation page promise the same digital payment options everywhere?
WaterAid America's FAQ offers one-time and recurring gifts, but says Venmo appears for U.S. users or users paying in USD. It also describes mobile wallet options dependent on location and browser. State the relevant U.S. giving route and checkout conditions; a displayed option is not proof that a payment succeeded.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Nonprofit & Social Organizations.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Nonprofit & Social Organizations
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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