Cruise Ship Services

Carnival's FY2025 filing records advance cruise and onboard receipts as customer deposits before recognizing revenue under its voyage rules. A deposit can confirm a reservation while the balance remains payable. Label deposit, full booking value and recognized revenue separately in campaign analysis.

Carnival separately describes passenger-ticket and onboard revenue, including excursion sales and concession treatment. Define the basket being measured. An onboard purchase can add revenue after the initial ticket sale, but the filing does not attribute that purchase to a specific advertisement.

Carnival allocates bundled services between ticket and onboard revenue using estimated standalone selling prices. That allocation divides one bundle's value; it does not establish another payment. Distinguish allocated inclusions from additional purchases when comparing package-led campaign orders.

Carnival's FY2025 filing says redeemed discount vouchers reduce ticket revenue and cancellation fees are recognized when cancellation occurs. Compare the applicable net or retained amount with the original booking value; these are company accounting policies, not a universal ad-platform adjustment procedure.

The reference benchmark is for Passenger Transportation Services.

Parent industry benchmark. Snapshot read 11 October 2026.

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.