$125.71
AOV benchmark
Median account AOV · USD · Parent industry: Passenger Transportation Services
$38.91 to $278.70Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Passenger Transportation Services489 / 530
Madgicx Research & Labs
Regional Transport Services
Read fare systems before counting sales.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Passenger Transportation Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Can several regional journeys share one fare?
TfL's Hopper rule allows multiple eligible bus and tram journeys within its stated time window using the same card or device. A journey count therefore need not equal a count of separately charged fares. This is a London fare example, not a category sales benchmark.
Can a campaign estimate transport revenue by multiplying rides by a single fare?
TfL publishes daily and weekly bus-and-tram caps as well as individual pay-as-you-go fares. A capped customer's total need not equal an uncapped ride-by-ride calculation. Use the applicable fare product and paid amount when evaluating revenue from increased travel.
Does a pass purchase mean each later journey is another acquired sale?
TfL sells bus-and-tram passes for stated periods alongside pay-as-you-go travel. Distinguish the purchased pass from the journeys it supports when assessing a pass promotion. Subsequent use alone does not establish another payment or another newly acquired customer.
Why might a transport fare charge later need correction?
TfL explains that missed touch-in or touch-out, or use of different cards, can create maximum fares with potential refunds. Review corrected fare records before treating an anomalously high charge as higher customer value. The touch rules also differ for buses and trams.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Passenger Transportation Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Benchmark scope
Parent industry: Passenger Transportation Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.