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Restaurant & Food Services65 / 530
Copper catering dish with its lid raised over roasted vegetables, beside meal boxes, plates and folded linen.

Madgicx Research & Labs

Catering Services

Median account AOV: $47.85 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$47.85

Average order value

Median account AOV · USD

$25.86 to $90.51Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Restaurant & Food Services

More in this industry. 5

Questions, answered.AOV, context & using this research16 answers

In this category

Does catering headcount equal the number of acquired paying customers?

Chipotle's group-order page lets multiple people choose individual meals while the organizer pays for the group order. Label the paying order and the people fed separately before comparing campaign purchase value; a larger headcount does not establish more separately acquired buyers.

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Is a catering order minimum an extra charge to add to revenue?

ezCater describes a restaurant's order minimum as the spend required for it to accept an order, not a separate customer charge. Evaluate the selected food and applicable checkout charges; adding the minimum on top would misstate the order's value.

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When is a submitted catering request an accepted, paid event?

ezCater describes payment authorization, caterer acceptance and fulfillment as separate steps after submission; its terms also distinguish authorization from payment. A campaign inquiry or submitted request alone does not establish a paid, completed event. Define the outcome being reported and verify its later status.

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Can a canceled catering order retain some of its booked value?

ezCater's terms allow provider cancellation charges covering some or all of an order, including no-shows, subject to the applicable policy. Evaluate the retained amount against that order's conditions rather than assuming all canceled catering bookings generate zero revenue or retain the full quoted amount.

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Read the benchmark

What is the average order value benchmark for Catering Services?

The median account AOV for Catering Services is $47.85 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Catering Services?

The middle 50% of account AOVs runs from $25.86 to $90.51 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $25.86 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $90.51 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Catering Services classifications under Restaurant & Food Services. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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