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Restaurant & Food Services395 / 530
Unbranded jade food truck with a cream awning, open serving hatch and taco display.

Madgicx Research & Labs

Food Truck Mobile Services

Follow the payer and the event contract.

MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$36.41

AOV benchmark

Median account AOV · USD · Parent industry: Restaurant & Food Services

$16.97 to $71.79Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Restaurant & Food Services

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

Does submitting a food-truck event request mean a secured catering booking?

Roaming Hunger's cached FAQ (current terms unverified) describes an event request that invites truck responses, while a date is booked once the deposit is paid and the agreement signed. Separate lead submissions from secured bookings when evaluating event campaigns; a courtesy hold is not the same commitment.

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Who is the paying customer in a public versus private truck event?

Roaming Hunger's cached FAQ (current terms unverified) distinguishes public events where attendees pay from private catering paid by the host. Specify which sales model the campaign promotes: many individual meal purchases and one host-funded event are different order and customer units.

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Does a truck's guaranteed minimum add revenue on top of all meal sales?

Roaming Hunger's cached FAQ (current terms unverified) describes an organizer covering the shortfall when public-event sales miss a guaranteed minimum. Compare actual sales and the applicable top-up separately. Treating the full guarantee as an additional payment above all sales would misread that minimum arrangement.

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Can a private-event quote be treated as the final food-truck order value?

Roaming Hunger's cached FAQ (current terms unverified) ties pricing to factors including menu, headcount, travel and service time, and says additional meals can require payment on the event day. Review the contracted scope and later additions before comparing the quoted event amount with the final paid basket.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Restaurant & Food Services.

Parent industry benchmark. Snapshot read 11 October 2026.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

Small print.
Clear boundaries.

Benchmark scope

Parent industry: Restaurant & Food Services

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

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