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Madgicx Research & Labs

Food & Beverage Products

Median account AOV: $47.96 USD.

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MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$47.96

Average order value

Median account AOV · USD

$20.98 to $77.48Middle 50% of account AOVs
Snapshot read 2026-09-22Scope & method

Enter your average order value to see where it sits.

On your device
Sourced brand signal
The Coca-Cola Company logo

The Coca-Cola Company

+2%annual revenue growth
FY2025 · The Coca-Cola Company consolidated group

Public research · Separate from AOV

Within Food & Beverage Products

Explore subcategories. 6

Questions, answered.AOV, context & using this research17 answers

In this industry

How should I read average basket value for food and beverage products?

The account AOV median here is $47.96 USD, and the middle 50% is $20.98–$77.48. Read these as monetary order-value figures, not the number of products in a basket or the price of one food or beverage item.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Is this a first-order AOV benchmark for new food customers?

The saved Food & Beverage Products aggregate is at account level. It does not separate first orders from returning-customer orders, so its median should not be described as new-customer AOV.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Does this page benchmark restaurant orders too?

This edition covers Food & Beverage Products. Restaurant & Food Services is a separate industry in the research index. Product-category figures should not be presented as a restaurant-order benchmark.

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Read the benchmark

What is the average order value benchmark for Food & Beverage Products?

The median account AOV for Food & Beverage Products is $47.96 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What is the typical AOV range in Food & Beverage Products?

The middle 50% of account AOVs runs from $20.98 to $77.48 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $20.98 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $77.48 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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When was this benchmark snapshot read?

The snapshot was read on 22 September 2026.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers Food & Beverage Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.

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Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

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Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Independent public research

Explore brands

Public brand examples · Independently selected

DirectoryBrandSegmentEvidence
Nutrition productsSource
Plant-based foodsSource
Non-alcoholic beerSource
SpiritsSource
PastaSource
Ice creamSource
Pantry productsSource
Sports drinksSource
BeerSource
PastaSource
BeerSource
Energy drinksSource
SnacksSource
CookiesSource
Produce companySource
Dairy productsSource
CondimentsSource
Snack barsSource
Soft drinksSource
Packaged foodsSource
BeerSource
Packaged foodsSource
PastaSource
Packaged foodsSource
SpiritsSource
Produce companySource
SnacksSource
Soft drinksSource
ChocolateSource
BeveragesSource
Sports drinksSource
Packaged foodsSource
ChocolateSource
ChocolateSource
Olive oilSource
SpiritsSource
BeerSource
Ice creamSource
ConfectionerySource
BeerSource
CondimentsSource
CondimentsSource
ConfectionerySource
Hard seltzerSource
Packaged foodsSource
Ice creamSource
CoffeeSource
SpiritsSource
Ice creamSource
SpreadsSource
SpiritsSource
Packaged foodsSource
Packaged foodsSource
Beverage companySource
SaucesSource
Snack barsSource
Packaged foodsSource
Snack barsSource
CoffeeSource
SnacksSource
ChocolateSource
WaterSource
Ice creamSource
Plant-based drinksSource
ConfectionerySource
Packaged foodsSource
Pantry productsSource
Snack barsSource
CoffeeSource
Packaged foodsSource
Packaged foodsSource
SpreadsSource
Plant-based drinksSource
Beverage companySource
SodaSource
CookiesSource
Soft drinksSource
Food and beverage companySource
Sparkling waterSource
SodaSource
SnacksSource
Nutrition productsSource
Energy drinksSource
CrackersSource
Snack barsSource
Dairy productsSource
SpreadsSource
ConfectionerySource
Soft drinksSource
CoffeeSource
BeerSource
CondimentsSource
SnacksSource
Beverage companySource
SpiritsSource
Sparkling waterSource
Packaged foodsSource
Coconut waterSource
Hard seltzerSource
Dairy productsSource

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Credit Madgicx Labs and link to the source when embedding this benchmark.

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