$20.25
AOV benchmark
Median account AOV · USD · Parent industry: Senior Care Services
$0.95 to $168.66Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Senior Care Services423 / 530
Madgicx Research & Labs
Independent Living Communities
Independent-living interest starts with the accommodation and contract.
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AOV benchmark
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Within Senior Care Services
More in this industry. 6
Questions, answered.AOV, context & using this research7 answers
In this category
Does an independent-living offer include assistance with daily routines?
Brookdale's US comparison describes independent living for people who do not need help with daily routines, while assisted living includes daily assistance. Suggested practice: distinguish accommodation and amenities from separately offered care. This provider description does not determine an individual's suitability or another community's service contract.
Can an independent-living campaign promise every amenity as included?
Brookdale's US cost page says listed services vary by community and may not all be included in the basic service rate. Its examples include meals, housekeeping and transportation. Name the community's actual inclusions before equating a quoted accommodation rate with an all-inclusive service package.
Does independent-living admission guarantee an on-site transition to higher care?
Brookdale says some US communities may add personal care through Brookdale at Home. A possible transition could be within the current community or a nearby location, if available. Retain those conditions: an initial enquiry or move-in is not evidence that a later care space is reserved.
Why should a CCRC offer identify the contract type before presenting a fee?
Brookdale's US CCRC guide distinguishes a rental basic service rate from an upfront Life Care entrance fee tied to the floor plan, services and contract. It also notes additional financial and health requirements for Life Care. A tour enquiry is not a completed qualification or contract choice.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Senior Care Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Senior Care Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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