$20.25
AOV benchmark
Median account AOV · USD · Parent industry: Senior Care Services
$0.95 to $168.66Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Senior Care Services498 / 530
Madgicx Research & Labs
Senior Care Referral Services
A referral lead opens a comparison and contact process.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Senior Care Services
More in this industry. 6
Questions, answered.AOV, context & using this research6 answers
In this category
Does free senior-living guidance mean the care itself is free?
A Place for Mom's US service says its guidance is free to families because participating providers pay referral fees. Providers set their own rates. Distinguish no-cost referral assistance from the cost of the chosen community or home-care service; a referral form is not a care-price quote.
Does submitting a referral form mean a family has selected a community?
A Place for Mom says families are not obligated to select a recommended service. It also says form submission authorizes contact by phone, text or email, with opt-out options. Suggested practice: distinguish contact authorization from provider selection, admission or a signed home-care agreement.
How does a public resource locator differ from a paid-provider referral enquiry?
The US ACL says it does not provide local services directly; its Eldercare Locator connects people with resources such as home care, transportation, caregiver training and respite. Suggested practice: distinguish resource connection from provider acceptance or a service booking when defining the conversion behind the offer.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Senior Care Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Benchmark scope
Parent industry: Senior Care Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.