$185.60
Average order value
Median account AOV · USD
$78.07 to $472.90Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Sports & Outdoor Equipment317 / 530
Madgicx Research & Labs
Water Sports Equipment
Median account AOV: $185.60 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Sports & Outdoor Equipment
More in this industry. 7
Questions, answered.AOV, context & using this research16 answers
In this category
Can an archived SUP product page support a live-availability claim in a campaign?
NRS's Thrive 10-foot-3 product page states that the board is no longer available and points to alternatives. Treat it as an archived product example. Its specifications cannot establish current stock, a present offer or an order that the advertiser can fulfill.
What bundle qualification can an advertiser learn from an archived SUP listing?
NRS's unavailable Thrive 10-foot-3 listing names a pump, gauge, travel pack and repair kit among included items. Specify the contents of the live offer being advertised. This archived list does not establish that another board package includes a paddle or all trip equipment.
Why separate retail and commercial use when advertising a SUP warranty?
NRS's archived Thrive 10-foot-3 page lists three-year retail and one-year commercial warranties. Qualify the current model and buyer's use before making a coverage promise. The unavailable product's terms do not establish warranty coverage for a different board or present sale.
Can an advertised paddler range ignore the load of carried gear?
NRS's unavailable Thrive 10-foot-3 specifications describe their suggested performance weight range as paddler plus gear. Qualify the total intended load for the live model. This historical recommendation is not a universal capacity limit or evidence that any paddling situation is safe.
Read the benchmark
What is the average order value benchmark for Water Sports Equipment?
The median account AOV for Water Sports Equipment is $185.60 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Water Sports Equipment?
The middle 50% of account AOVs runs from $78.07 to $472.90 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $78.07 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $472.90 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Water Sports Equipment classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.