$187.65
Average order value
Median account AOV · USD
$89.00 to $362.77Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Sports & Outdoor Equipment218 / 530
Madgicx Research & Labs
Outdoor Recreation Gear
Median account AOV: $187.65 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Sports & Outdoor Equipment
More in this industry. 7
Questions, answered.AOV, context & using this research16 answers
In this category
Why should a tent campaign separate car camping from backpacking intent?
REI's tent guide, updated October 2025, distinguishes heavier car-camping shelters from lighter, more compact backpacking options. Ask how the tent will reach camp. A camping-interest enquiry does not establish that the advertised model suits a carried backcountry trip.
Can a tent-capacity headline imply room for people, pets and all their gear?
REI's October 2025 guide says person ratings generally reflect sleeping-pad fit; extra space for gear or other activities is separate. Show the selected tent's layout and ask about those needs. Its stated person count does not establish the buyer's usable-space requirement.
What should a seasonality promise in an outdoor-gear ad qualify?
REI's October 2025 guide discusses three-season tents in temperate US spring, summer and fall conditions, with different designs for extended or winter use. Name the actual model and intended conditions. A season label alone does not establish suitability for every destination or weather event.
Can a larger-tent offer assume it removes every purchase objection?
REI's October 2025 guide notes that large tents can be harder for one person to assemble and may exceed a campsite's available pitch space. Qualify setup and site footprint. A roomier model does not automatically establish that the buyer can use it on the planned trip.
Read the benchmark
What is the average order value benchmark for Outdoor Recreation Gear?
The median account AOV for Outdoor Recreation Gear is $187.65 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Outdoor Recreation Gear?
The middle 50% of account AOVs runs from $89.00 to $362.77 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $89.00 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $362.77 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Outdoor Recreation Gear classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Connected industries.
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Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.