$0.17
AOV benchmark
Median account AOV · USD · Parent industry: Job Portals & Employment Platforms
$0.09 to $11.20Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Job Portals & Employment Platforms397 / 530
Madgicx Research & Labs
Freelance Gig Platforms
Separate activity from platform value.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Job Portals & Employment Platforms
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Should a freelance marketplace use transaction volume as platform revenue in ROAS?
Upwork’s May 2025 report distinguishes gross services volume from platform revenue and defines take rate using the two. State which value an acquisition report uses; marketplace transaction volume is not interchangeable with the platform’s revenue.
Does a freelance-platform registration establish an active buyer?
Upwork’s report defines an active client through spending during the preceding twelve months. Keep registrations and spending buyers distinct when evaluating a marketplace acquisition funnel; this is a dated provider definition, not an industry standard.
Is spend per active marketplace buyer the same as first-order value?
Upwork defines GSV per active client using trailing-four-quarter GSV and active clients at period end. That measure includes a longer activity window; do not relabel it as a new buyer’s first purchase or a Labs AOV measurement.
Why should freelancer acquisition and buyer acquisition have different value events?
Upwork describes Connects as tokens used for proposals and advertising, separately from client service spending. Define which side of the marketplace a campaign acquires before comparing paid tokens with service transactions.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Job Portals & Employment Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Benchmark scope
Parent industry: Job Portals & Employment Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.