To check your Google Ads bidding strategy with AI, ask an AI assistant connected to the Madgicx Google Ads MCP to read every campaign's bidding strategy type, target CPA and target ROAS, plus the bids on its ad groups. It puts them in one table, so you can see at a glance which campaigns use which strategy and which targets look out of line with the budget.
TL;DR
- The assistant reads each campaign's bidding strategy type, budget, target CPA and target ROAS.
- It also reads ad group bids and ad group level targets, where they are set.
- One table shows every campaign's strategy, so mixed or forgotten setups stand out.
- The connection is read only: it changes nothing in your Google Ads account.
- You change a strategy or target yourself in Google Ads.
Who this is for
- Advertisers who inherited an account and do not know how its campaigns bid.
- Agencies auditing a client's account before a first call.
- Ecommerce teams that set targets months ago and want to see them next to today's budgets.
Analyze Google Ads with your AI assistant
Search terms, keywords and schedules in plain words. Read only. Included in the 7-day free trial.
Try for Free ($0 Trial)The prompt to paste
Check the bidding setup of my Google Ads account [account name]. For every campaign, show its status, bidding strategy type, daily budget, target CPA and target ROAS. Group the campaigns by strategy type. Then, for campaigns with ad group bids, list the ad groups with their bids and targets. Point out campaigns that are enabled but have no target, and campaigns whose target looks far from the others in the same group.
Follow-ups that work well:
Add each campaign's cost and conversions for the last 30 days next to its target, so I can compare.
Which campaigns use the same strategy but have very different targets?
The prompt works in any AI assistant connected to the Madgicx Google Ads MCP. To set it up, connect your AI assistant and add the Google Ads server address shown there.
What the MCP reads
- Your Google Ads accounts. The accounts you can reach, with currency and time zone.
- Campaigns. Channel type, status, serving status, bidding strategy type, budget, optimization score, target CPA and target ROAS.
- Ad groups. Type, status, bids and ad group level targets, where they are set.
- Performance, on request. Cost and conversions for the period you choose, so targets can be read against results.
Costs and targets come back in your account's currency.
What the answer looks like
A table with one row per campaign: status, strategy type, budget, target CPA and target ROAS, grouped by strategy. Below it, a short list of things worth a look, such as enabled campaigns with no target or two similar campaigns with very different targets. If you asked for results, each row also shows what the campaign actually cost and converted, so a target can be read next to what the campaign delivered.
The assistant reports what is set and flags differences. Whether a strategy is right for your goals is your call, so treat the flags as questions to answer.
What to do next
- Put the targets next to results: make a Google Ads report.
- Check the searches that drive the spend: read the search terms report.
- See which keywords earn their cost: check keyword performance.
- If you also run Meta ads, check bid strategies on the Meta side too.
- For the wider picture of automated bidding, read about AI-driven advertising for automated bidding.
It only reads your account
The Madgicx Google Ads MCP is read only. It analyzes your account and changes nothing: no strategies, targets, bids or budgets are edited. When you decide to switch a strategy or adjust a target, you do it yourself in Google Ads.
Try it on your own account
The Google Ads MCP comes with a Madgicx subscription, alongside the Meta ads server, and the 7-day free trial includes both. Madgicx's reporting also brings Google Ads, Meta, TikTok, Shopify and Klaviyo data into one place.
FAQ
What does it show about my bidding strategy?
The strategy type of each campaign, its budget, its target CPA and target ROAS, and the bids and targets set on its ad groups.
Can the assistant switch my strategy or change a target?
No. The connection is read only. You make the change in Google Ads.
Does it tell me which strategy is best?
It shows what is set and where campaigns differ, and with results added it shows what each campaign delivered. The choice of strategy stays with you.
Do I need to name a campaign?
No. Leave it out and the assistant reads every campaign in the account. Name one if you want a closer look.
