To check Google Ads keyword performance with AI, ask an AI assistant connected to the Madgicx Google Ads MCP to read the keyword view of your account: clicks, cost and conversions for each keyword. It ranks them, shows which keywords earn their spend and which only use it up.
TL;DR
- The keyword view shows results for the keywords you bid on, per campaign and ad group.
- The assistant reads clicks, cost and conversions, and can add other metrics the keyword view supports, such as impressions, click-through rate and average cost per click.
- It ranks keywords by cost and by conversions and flags the gap between the two.
- You can limit the read to one campaign, one ad group or one date range.
- The connection is read only: you change keywords and bids in Google Ads.
Who this is for
- Search advertisers with hundreds of keywords and no time to sort them in a spreadsheet.
- Agencies preparing a keyword review for a client call.
- Anyone inheriting an account and wanting to know which keywords matter.
Analyze Google Ads with your AI assistant
Search terms, keywords and schedules in plain words. Read only. Included in the 7-day free trial.
Try for Free ($0 Trial)The prompt to paste
Read keyword performance for my Google Ads account [account name] for the last 30 days. For each keyword show the campaign, ad group, match type, clicks, cost, conversions and cost per conversion. Rank them by cost. Then list the ten keywords with the highest cost and no conversions, and the ten with the lowest cost per conversion, and say what separates the two groups.
Follow-ups that work well:
Show only keywords in campaign [campaign name] that had clicks but no conversions.
Compare these keywords with the previous 30 days and list the ones that moved the most.
The prompt works in any AI assistant connected to the Madgicx Google Ads MCP. To set it up, connect your AI assistant and add the Google Ads server address shown there.
What the MCP reads
- Your Google Ads accounts. The accounts you can reach, with currency and time zone.
- The keyword view. Each keyword with its campaign and ad group, and metrics such as clicks, cost and conversions for the dates chosen.
- The list of available fields. The assistant can look up which fields and metrics the keyword view supports before it builds the query, so you can ask for columns beyond the basic ones.
What the answer looks like
A ranked table with one row per keyword, followed by two short lists: costly keywords with no conversions, and efficient keywords that could take more budget. The assistant adds a note on patterns, such as match types or ad groups that appear often in the weak list.
For accounts with thousands of keywords, ask for the top 50 by cost, or one campaign at a time.
What to do next
- Check which searches those keywords trigger: read the search terms report.
- Turn wasteful searches into exclusions: find negative keywords.
- Look at the ads those keywords show: responsive search ad performance.
It only reads your account
The Madgicx Google Ads MCP is read only. It analyzes your account and changes nothing: no keywords, bids, match types or budgets are added or edited. When you decide to pause a keyword or lower a bid, you do it yourself in Google Ads.
Try it on your own account
The Google Ads MCP comes with a Madgicx subscription, alongside the Meta ads server, and the 7-day free trial includes both. Madgicx's reporting also brings Google Ads, Meta, TikTok, Shopify and Klaviyo data into one place.
FAQ
What does the keyword view show?
It shows performance for the keywords in your campaigns, with metrics such as clicks, impressions, cost and conversions, so you can compare keywords against each other.
Can I see more than clicks, cost and conversions?
Yes. Ask the assistant which fields the keyword view supports and name the ones you want. It builds a custom query for them.
Can the assistant pause weak keywords?
No. The Google Ads MCP is read only. It prepares the list and you make the change in Google Ads.
How far back can it read?
You choose the dates in the prompt. Thirty days suits busy accounts; use 90 days for smaller ones.
