Which growth platforms support paid social and paid search automation? Six tools compared on channels, automation, price and fit, plus demo questions and a Madgicx setup.
The growth platforms that support paid social and paid search automation fall into three groups: Meta-first platforms such as Madgicx, cross-channel tools such as AdManage, Bïrch, GoMarble and Smartly.io, and enterprise suites such as Skai. Which fits depends on where your spend sits. If most of it is on Meta, a platform built for Meta goes deepest. If you split spend across Meta, TikTok and Google, a cross-channel tool covers more ground with less depth on each.
Madgicx is the agentic AI advertising platform for Meta ads. It optimizes Meta campaigns and also reports on Google Ads, TikTok, Shopify and Klaviyo in one place, and its Google MCP lets you analyze Google Ads from your own AI assistant. Below, each tool is compared on channels, automation, price and fit, with prices checked in November 2026.
Automation runs your Meta rules 24/7, and One-Click Report adds Google Ads results to the same report.
What does cross-channel ad management mean?
Cross-channel ad management means running or optimizing ads on more than one platform from a single tool. The term covers very different things, so check which of these a tool actually does before you compare:
- Reporting only. It pulls data from several platforms into one view, but you make changes in each platform yourself.
- Launching and bulk edits. It builds and changes ads on several platforms from one place.
- Rules and automation. It acts on conditions you set, such as pausing an ad that passes a CPA limit, on more than one platform.
- AI analysis and recommendations. It reads performance and prepares changes for you to approve.
A tool can be strong on one of these and weak on another. A tool that reports on five channels may only automate one.
Which channels should a tool cover?
Match the tool to your spend, not to the longest channel list. Meta (Facebook and Instagram) reaches the widest audience for most e-commerce brands, Google covers search intent, and TikTok adds short-form video reach. Look at where 80% of your budget goes. A tool that is excellent on those channels beats one that is average on twelve. Also ask whether automation works on each channel or only reporting does. Meta's own structure, for example, puts budget and schedule at the ad set level, so any automation has to work at that level to change spend. Meta's Marketing API overview describes how campaigns, ad sets and ads fit together.
The tools, one by one
Madgicx
Madgicx is built for Meta ads. AI Marketer audits the account, finds what is working and prepares the next actions, and you review and approve them in one click. Automation runs custom rules and prebuilt tactics around the clock, and AI bidding sits inside Ads Manager 2.0. Creative Insights shows why winning ads win and flags fatigue, and the AI Ad Generator makes new image ads from a prompt, an image or any ad in the Meta Ad Library.
For other channels, One-Click Report brings Meta, Google Ads, TikTok, Shopify and Klaviyo data into one report you can share by link or PDF. The Madgicx Google MCP analyzes Google Ads accounts, including custom GAQL queries, from any AI assistant. It reads data; it does not change Google campaigns. Madgicx fits e-commerce brands, agencies and media buyers whose main spend is on Meta. Plans start at $45 a month, priced by ad spend, with a 7-day free trial.
AdManage
AdManage is for teams that launch ads in volume. Its home page describes bulk launching to Meta, TikTok, Google and 12 more channels, pulling creatives from Google Drive, Dropbox, Frame.io, Canva or Google Sheets, and bulk edits to status, budgets, copy and URLs. Rules can pause weak ads, scale strong ones and hide comments, with 1 rule on Essential, 10 on In-house and unlimited on Agency. Plans are priced in GBP from 199.99 a month for one ad account, and its pricing page shows no free trial, only a money-back guarantee.
Bïrch
Bïrch (formerly Revealbot) is for media buyers who want to build and control every rule. Rules support nested conditions and can pause or start campaigns, change budgets and bids and send alerts, as often as every 15 minutes. An AI chat reads performance, edits existing Meta ads and drafts rules for you to review, but it cannot create campaigns. Rules run on Meta, Google Ads, TikTok and Snapchat. Plans are $49 or $99 a month depending on ad spend, with a 14-day free trial.
GoMarble
GoMarble uses a team of AI agents that scan campaigns, creatives, audiences and search terms and prepare account changes for approval, and it can be used from Claude and ChatGPT through a connector. It covers Meta, Google, TikTok and Microsoft Ads, plus GA4, Shopify and Klaviyo. Plans are Copilot at $139, Operator at $399 and Scale at $799 a month, with a 7-day trial on each paid plan. If you are weighing GoMarble alternatives, compare the approval flow and the channel list first.
Smartly.io
Smartly.io suits large brands and agencies that produce creative at scale from templates and product feeds. Triggers switch ads on or off by performance, weather or time of day, and budget can move between selected campaigns by predicted performance. Its reporting includes creative insights and a forecast of creative performance before launch. It sells by quote and asks you to book a demo. Check its current channel list with its sales team.
Skai
Skai is an enterprise suite for advertisers running search, social and retail media on yearly budgets. Its Celeste AI gives recommendations across planning, activation, optimization and measurement, and Skai Studio lets you build your own agents. Yearly plans run from $114k (Standard) to $756k (Enterprise Premier). Its platform page names Amazon, Walmart, TikTok and Google; we did not see Meta named there, so confirm Meta support before you buy.
Which platform fits which job?
- Mostly Meta spend, want AI to do the optimizing: Madgicx. Start with the 7-day free trial and see the prepared actions on your own account.
- Launching hundreds of ads across many channels: AdManage.
- Want to write every rule yourself, across Meta, Google and TikTok: Bïrch.
- Want AI agents that analyze many data sources: GoMarble.
- Large budgets and templated creative at scale: Smartly.io.
- Enterprise search, social and retail media on one contract: Skai.
Not sure where to begin? Try Madgicx for 7 days on your Meta account and compare what it prepares with what you do by hand today. Meta's own automated rules in Ads Manager are the baseline to compare against.
What do these tools cost?
Prices range from a few dozen dollars a month to six figures a year. Small and mid-size advertisers usually pay between $45 and a few hundred dollars a month, often scaled by ad spend. Enterprise tools sell by quote or on yearly plans. Compare the total cost, not the sticker price: ask about extra ad accounts, AI credits, seats and onboarding. On Madgicx, extra ad accounts cost $9 each.
What should you ask on a demo?
- Which channels can you change from the tool, and which can you only report on?
- Does every automated change need my approval, or can I choose?
- How often do rules and checks run?
- How does it handle tracking and attribution differences between platforms?
- What is the full first-year cost, including extra accounts, credits and onboarding?
- How do I export my data and leave if it does not work out?
How we compared these tools
We used five questions: which channels it covers, what it automates on each, how much of the work the AI does and whether you approve it, what it costs, and who it is built for. Tool facts come from each vendor's own pricing and product pages, checked in November 2026. Where a page did not say, we say so instead of guessing.
FAQ
What growth platforms support paid social and paid search automation?
Madgicx (Meta optimization with reporting across Google Ads, TikTok, Shopify and Klaviyo), AdManage, Bïrch, GoMarble and Smartly.io cover paid social and search at different depths, and Skai serves enterprise teams. Check which channels each can change and which it only reports on.
What is cross-channel ad management software?
It is software that runs, optimizes or reports on ads across more than one platform from one place. Some tools only report, while others also launch ads and run rules.
What are the best GoMarble competitors for automated paid media management?
Madgicx, AdManage and Bïrch are the closest alternatives in this list. Madgicx fits Meta-first teams, AdManage fits bulk launching, and Bïrch fits teams that write their own rules.
Can I automate Google Ads with Madgicx?
Madgicx optimizes Meta ads. For Google Ads it offers reporting and a read-only MCP for analysis, so you make Google changes in Google Ads or another tool.
How much do ad automation platforms cost?
Small-business tools start around $45 to $139 a month as of November 2026, while enterprise suites such as Skai run from $114k a year. Always ask for the full first-year cost.
How hard is it to switch ad automation tools?
Your campaigns stay in your Meta, Google and TikTok accounts, so switching mainly means rebuilding rules and reports. Export your rules and reports first, then run the new tool alongside the old one for a week.
