Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $30.34 USD.
Ad cost & click-through benchmarks ↗Median account AOV · USD
Enter your average order value to see where it sits.
Public research · Separate from AOV
Within Software & Technology Platforms













These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenueRevenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPUThe recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract valueThe $30.34 figure is a median account purchase AOV, not an enterprise contract value. The directory is independently selected public brand research. Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
No. MRR requires monthly recurring subscription amounts; the purchase AOV aggregate does not supply them. The software revenue metrics on this page are definitions, not measured company revenue or a measured correlation with AOV.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
MRR totals recurring subscription revenue normalized to one month. Monthly subscription ARPU divides MRR by active paying subscribers. ACV normalizes the recurring value of one customer contract to a year. They measure different things; none is supplied here as a measured benchmark.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
The median account AOV for Software & Technology Platforms is $30.34 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The middle 50% of account AOVs runs from $10.26 to $95.68 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 25th-percentile account AOV is $10.26 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 75th-percentile account AOV is $95.68 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
This benchmark covers Software & Technology Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Public brand examples · Independently selected
| Directory | Brand | Segment | Evidence |
|---|---|---|---|
| Security software | Source | ||
| Payments platform | Source | ||
| Work management | Source | ||
| Internet infrastructure | Source | ||
| Analytics | Source | ||
| Cloud platform | Source | ||
| AI platform | Source | ||
| Teamwork software | Source | ||
| Commerce platform | Source | ||
| Developer platform | Source | ||
| Cloud content | Source | ||
| Customer engagement | Source | ||
| Design software | Source | ||
| Developer platform | Source | ||
| Work management | Source | ||
| Data platform | Source | ||
| Internet infrastructure | Source | ||
| AI platform | Source | ||
| Learning platform | Source | ||
| Security software | Source | ||
| Data platform | Source | ||
| Observability | Source | ||
| Cloud platform | Source | ||
| Developer platform | Source | ||
| Cloud storage | Source | ||
| Learning platform | Source | ||
| Cloud content | Source | ||
| Search and observability | Source | ||
| Internet infrastructure | Source | ||
| Design software | Source | ||
| Security software | Source | ||
| Business software | Source | ||
| Developer software | Source | ||
| Developer platform | Source | ||
| Developer platform | Source | ||
| Internet platform | Source | ||
| Observability | Source | ||
| Writing software | Source | ||
| Developer platform | Source | ||
| Cloud platform | Source | ||
| Marketing software | Source | ||
| AI platform | Source | ||
| Enterprise technology | Source | ||
| Customer service software | Source | ||
| Developer tools | Source | ||
| Commerce platform | Source | ||
| Marketing software | Source | ||
| Developer platform | Source | ||
| Developer software | Source | ||
| Cloud platform | Source | ||
| Analytics | Source | ||
| Marketing software | Source | ||
| Social technology | Source | ||
| Enterprise software | Source | ||
| Visual collaboration | Source | ||
| AI platform | Source | ||
| Database platform | Source | ||
| Cloud platform | Source | ||
| Observability | Source | ||
| Security software | Source | ||
| Collaboration | Source | ||
| Knowledge management | Source | ||
| Identity software | Source | ||
| Enterprise software | Source | ||
| Data platform | Source | ||
| Security software | Source | ||
| Payments platform | Source | ||
| AI search | Source | ||
| Developer tools | Source | ||
| Analytics | Source | ||
| Cloud platform | Source | ||
| Analytics | Source | ||
| Database platform | Source | ||
| Email platform | Source | ||
| Developer platform | Source | ||
| Business software | Source | ||
| Enterprise software | Source | ||
| Developer tools | Source | ||
| Commerce platform | Source | ||
| Design software | Source | ||
| Collaboration | Source | ||
| Work management | Source | ||
| Data platform | Source | ||
| Data platform | Source | ||
| Payments platform | Source | ||
| Web platform | Source | ||
| Payments platform | Source | ||
| Developer platform | Source | ||
| Work management | Source | ||
| Communications platform | Source | ||
| Learning platform | Source | ||
| Business software | Source | ||
| Cloud platform | Source | ||
| Web platform | Source | ||
| Web platform | Source | ||
| Commerce platform | Source | ||
| Publishing platform | Source | ||
| Customer service software | Source | ||
| Security software | Source |
No brands in this segment.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
Behind the numbers
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.
Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Not available. The industry benchmark does not describe this brand.
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