Optimization AI Ads Analytics Why Madgicx? About Us Blog Careers Case Studies Events Pricing Login Try for Free
Find your marketPublic research
All industries17 / 530
Three stacked translucent violet glass blocks

Madgicx Research & Labs

Software & Technology Platforms

Median account AOV: $30.34 USD.

Ad cost & click-through benchmarks ↗
MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$30.34

Average order value

Median account AOV · USD

$10.26 to $95.68Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

On your device
Sourced brand signal
Shopify logo

Shopify

+30%annual revenue growth
FY2025 · Shopify consolidated company

Public research · Separate from AOV

Within Software & Technology Platforms

Explore subcategories. 13

Software revenue metricsACV · MRR · ARPU

These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.

MRRMonthly recurring revenue

Subscription revenue normalized to one month across a business. One-time charges are excluded.

MRR = sum of monthly recurring subscription amounts

Stripe · Monthly recurring revenue
ARPUAverage revenue per user

Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.

Monthly subscription ARPU = MRR ÷ active paying subscribers

Stripe · Subscription ARPU
ACVAnnual contract value

The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.

ACV = recurring contract value ÷ contract duration in years

Stripe · Annual contract value
Questions, answered.AOV, context & using this research18 answers

In this industry

Why can software AOV be low when the directory includes enterprise brands?

The $30.34 figure is a median account purchase AOV, not an enterprise contract value. The directory is independently selected public brand research. Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
Can I estimate a software company's MRR from this AOV?

No. MRR requires monthly recurring subscription amounts; the purchase AOV aggregate does not supply them. The software revenue metrics on this page are definitions, not measured company revenue or a measured correlation with AOV.

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

Source Link to answer
How do MRR, ARPU and ACV describe different parts of a SaaS business?

MRR totals recurring subscription revenue normalized to one month. Monthly subscription ARPU divides MRR by active paying subscribers. ACV normalizes the recurring value of one customer contract to a year. They measure different things; none is supplied here as a measured benchmark.

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

Source Link to answer

Read the benchmark

What is the average order value benchmark for Software & Technology Platforms?

The median account AOV for Software & Technology Platforms is $30.34 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What is the typical AOV range in Software & Technology Platforms?

The middle 50% of account AOVs runs from $10.26 to $95.68 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What is the lower-quartile AOV?

The 25th-percentile account AOV is $10.26 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What is the upper-quartile AOV?

The 75th-percentile account AOV is $95.68 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer

Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
Which industry or subcategory does this benchmark cover?

This benchmark covers Software & Technology Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer
Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Source Link to answer

Software revenue metrics

Does purchase AOV measure MRR, ARPU or ACV?

These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

Source Link to answer

Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Source Link to answer
Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

Source Link to answer
Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Source Link to answer
How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Source Link to answer

Independent public research

Explore brands

Public brand examples · Independently selected

DirectoryBrandSegmentEvidence
Security softwareSource
Payments platformSource
Work managementSource
Internet infrastructureSource
AnalyticsSource
Cloud platformSource
AI platformSource
Teamwork softwareSource
Commerce platformSource
Developer platformSource
Cloud contentSource
Customer engagementSource
Design softwareSource
Developer platformSource
Work managementSource
Data platformSource
Internet infrastructureSource
AI platformSource
Learning platformSource
Security softwareSource
Data platformSource
ObservabilitySource
Cloud platformSource
Developer platformSource
Cloud storageSource
Learning platformSource
Cloud contentSource
Search and observabilitySource
Internet infrastructureSource
Design softwareSource
Security softwareSource
Business softwareSource
Developer softwareSource
Developer platformSource
Developer platformSource
Internet platformSource
ObservabilitySource
Writing softwareSource
Developer platformSource
Cloud platformSource
Marketing softwareSource
AI platformSource
Enterprise technologySource
Customer service softwareSource
Developer toolsSource
Commerce platformSource
Marketing softwareSource
Developer platformSource
Developer softwareSource
Cloud platformSource
AnalyticsSource
Marketing softwareSource
Social technologySource
Enterprise softwareSource
Visual collaborationSource
AI platformSource
Database platformSource
Cloud platformSource
ObservabilitySource
Security softwareSource
CollaborationSource
Knowledge managementSource
Identity softwareSource
Enterprise softwareSource
Data platformSource
Security softwareSource
Payments platformSource
AI searchSource
Developer toolsSource
AnalyticsSource
Cloud platformSource
AnalyticsSource
Database platformSource
Email platformSource
Developer platformSource
Business softwareSource
Enterprise softwareSource
Developer toolsSource
Commerce platformSource
Design softwareSource
CollaborationSource
Work managementSource
Data platformSource
Data platformSource
Payments platformSource
Web platformSource
Payments platformSource
Developer platformSource
Work managementSource
Communications platformSource
Learning platformSource
Business softwareSource
Cloud platformSource
Web platformSource
Web platformSource
Commerce platformSource
Publishing platformSource
Customer service softwareSource
Security softwareSource

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Benchmark embed preview

Credit Madgicx Labs and link to the source when embedding this benchmark.

Ready to copy

Select the text, then use your device’s Copy command.

Find your market
Explore the spectrum
66 industries · 464 subcategoriesOpen the index ↗