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Apparel & Fashion09 / 530
Reflective work jacket and protective helmet

Madgicx Research & Labs

Functional & Protective Apparel

Median account AOV: $116.12 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$116.12

Average order value

Median account AOV · USD

$68.11 to $177.43Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

On your device

Within Apparel & Fashion

More in this industry. 8

Questions, answered.AOV, context & using this research15 answers

In this category

Can protective-apparel AOV set a per-worker clothing allowance?

Account AOV does not identify worker counts, garments per worker or required specifications. The median and middle range describe account-level purchase values, so an allowance requires separate order and workplace requirements.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Read the benchmark

What is the average order value benchmark for Functional & Protective Apparel?

The median account AOV for Functional & Protective Apparel is $116.12 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Functional & Protective Apparel?

The middle 50% of account AOVs runs from $68.11 to $177.43 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $68.11 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $177.43 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Functional & Protective Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

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Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Independent public research

Explore brands

Public brand examples · Independently selected

DirectoryBrandSegmentEvidence
Medical uniformsSource
Technical & outdoor apparelSource
Medical uniformsSource
Technical & outdoor apparelSource
WorkwearSource
Hospitality & professional uniformsSource
Protective workwearSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
Technical & outdoor apparelSource
Protective workwearSource
Medical uniformsSource
WorkwearSource
Hospitality & professional uniformsSource
Hospitality & professional uniformsSource
Hospitality & professional uniformsSource
Medical uniformsSource
Hospitality & professional uniformsSource
Technical & outdoor apparelSource
Medical uniformsSource
Protective workwearSource
WorkwearSource
WorkwearSource
WorkwearSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Protective workwearSource
Medical uniformsSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
Medical uniformsSource
Hospitality & professional uniformsSource
WorkwearSource
Medical uniformsSource
WorkwearSource
WorkwearSource
WorkwearSource
Medical uniformsSource
Technical & outdoor apparelSource
Protective workwearSource
WorkwearSource
Protective workwearSource
Protective workwearSource
Protective workwearSource
WorkwearSource
Medical uniformsSource
WorkwearSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
Protective workwearSource
Technical & outdoor apparelSource
Protective workwearSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
WorkwearSource
Technical & outdoor apparelSource
Protective workwearSource
WorkwearSource
WorkwearSource
WorkwearSource
WorkwearSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
Technical & outdoor apparelSource
WorkwearSource
Hospitality & professional uniformsSource
Hospitality & professional uniformsSource
Protective workwearSource
WorkwearSource
WorkwearSource
Technical & outdoor apparelSource
Protective workwearSource
WorkwearSource
WorkwearSource
WorkwearSource
WorkwearSource

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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