$0.17
AOV benchmark
Median account AOV · USD · Parent industry: Job Portals & Employment Platforms
$0.09 to $11.20Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Job Portals & Employment Platforms376 / 530
Madgicx Research & Labs
Entry Level Student Platforms
Follow the application past the click.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Job Portals & Employment Platforms
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does a student-platform Apply click establish a completed application?
Handshake distinguishes clicks on Apply from applications completed in an external ATS. Keep those events separate when interpreting student acquisition campaigns; a click can precede a completed application without proving one occurred.
Can career-event RSVPs be counted as student attendance?
Handshake’s applicant reporting distinguishes students who registered for events from those who attended. Report both stages separately when a Facebook campaign promotes a campus recruiting event.
Which student segments help interpret applicant quality?
Handshake reports the most common applicant schools and majors. Examine those relevant student segments alongside completed applications instead of treating every inquiry as equally aligned with an employer’s opportunity.
Does prior platform engagement prove an external ATS application came from Facebook?
Handshake’s ATS applicant definition includes completed external applications from people with prior platform engagement within its stated lookback. That association is not evidence of an incremental Facebook result; retain source and campaign attribution separately.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Job Portals & Employment Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Job Portals & Employment Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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