$33.24
AOV benchmark
Median account AOV · USD · Parent industry: Content Creators & Influencers
$9.87 to $74.35Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Content Creators & Influencers501 / 530
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Social Media Influencers
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AOV benchmark
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Within Content Creators & Influencers
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
Which brand relationships need disclosure?
For U.S.-facing endorsements, the FTC identifies financial, employment, personal and family relationships as material connections. Free or discounted products can count too; local rules elsewhere may add requirements.
Who is responsible for an influencer disclosure?
The FTC tells influencers they are responsible for disclosing their brand relationships and should not assume the audience already knows. Brand instructions do not replace the creator's own check of the post.
Where should a disclosure appear in visual content?
The FTC says a disclosure in an image or story should be superimposed where viewers have time to notice and read it. Placement should be checked in the final cropped format, not only in a draft caption.
Can an endorsement promise a typical result?
The FTC says an endorser's experience must be honest and performance claims need support. One creator's result is not evidence that typical buyers will achieve the same outcome.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Content Creators & Influencers.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Content Creators & Influencers
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.