$30.34
AOV benchmark
Median account AOV · USD · Parent industry: Software & Technology Platforms
$10.26 to $95.68Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Software & Technology Platforms502 / 530
Madgicx Research & Labs
Software Development Services
Make the deliverable concrete. Separate discovery from delivery.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Software & Technology Platforms
More in this industry. 12
-
AI & Machine Learning Platforms
Research -
Business Productivity Software
Research -
Cloud Infrastructure Services
Research -
Communication & Collaboration Software
Research -
Creative & Design Software
Research -
Cybersecurity & Privacy Software
Research -
Financial Technology Software
Research -
Marketing Technology Platforms
Research -
Development Tools & Platforms
Research -
HR & Payroll Software
Research -
IT Managed Services
Research -
System Integration Services
Research
Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research8 answers
In this category
Should product discovery and software delivery share one service offer?
Thoughtworks separates strategy, design, delivery and modernization services. Name the commissioned stage and deliverable in the landing page. A discovery engagement and a full product build do not automatically have comparable fees or sales cycles.
Can a discovery workshop request count as a software delivery sale?
Thoughtworks describes discovery as work to align scope and understanding before development. Track workshop enquiries, commissioned discovery and signed delivery work separately. Interest in a workshop does not establish the value of a full build.
What should a development-services value comparison make explicit?
Endava describes engineering and product development services tailored to client context. Compare actual contracted scope, deliverables and charge periods. A vendor service page does not supply a typical project fee or justify annualizing an enquiry value.
What can software development creative demonstrate without an invented outcome metric?
Thoughtworks lists prototype, design and delivery work. Show the actual artifact or engineering process offered and identify the service stage. Do not borrow a vendor's unrelated client-case result as a guaranteed result for every engagement.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Software & Technology Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
Software revenue metrics
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Benchmark scope
Parent industry: Software & Technology Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.