$102.37
AOV benchmark
Median account AOV · USD · Parent industry: Home & Local Services
$34.63 to $1,016.18Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Home & Local Services496 / 530
Madgicx Research & Labs
Security Installation Services
Separate installation receipts from monitoring commitments.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Home & Local Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
What must an installation offer separate from monthly monitoring?
The US FTC asks shoppers to compare installation price, monitoring cost and monitoring contract duration. Put these distinct charges and commitments in the offer; an upfront installation amount is not total contract value.
How should subcontracted alarm installation change lead routing?
The FTC notes that installation and monitoring may be subcontracted to different companies. Identify the party taking the appointment and delivering each service before treating a lead as the advertiser's completed installation.
Which site conditions matter before a security-installation lead is dispatch-ready?
ADT's cited US residential contract describes premises access, drilling, electrical outlets and compatible internet where applicable. Use the applicable installation requirements to qualify the appointment; these ADT terms do not apply automatically to other providers.
Can a service-plan upsell claim every future security-system repair is included?
The cited US residential contract says ADT's Quality Service Plan ties malfunction coverage to the selected tier and excludes wiring and batteries. Describe the actual plan exclusions in the offer and measure the plan purchase separately from installation revenue.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Home & Local Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Home & Local Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.