$27.39
AOV benchmark
Median account AOV · USD · Parent industry: Dating & Relationship Services
$8.95 to $38.45Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Dating & Relationship Services430 / 530
Madgicx Research & Labs
International Dating Platforms
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MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Dating & Relationship Services
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
Does a location feature prove someone lives abroad?
No. Tinder's Passport feature lets a subscriber chat in a selected destination. A displayed location or international match should not be treated as residence proof.
How can an international platform structure discovery?
InternationalCupid describes creating a profile, browsing with preferences and then sending a message or interest. Review its search and communication controls before choosing a service.
What is a warning sign in a long-distance online introduction?
The FTC notes that romance scammers may say they live or work far away, move a conversation off-platform and then ask for travel or emergency money. Do not send money to an online love interest.
What reporting controls should a cross-border site provide?
InternationalCupid's guidelines describe reporting a member from a profile or message and prohibit soliciting money. Check the actual site's reporting path and use it when needed.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Dating & Relationship Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Dating & Relationship Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.