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Madgicx Research & Labs

Political & Civic Organizations

Median account AOV: $42.33 USD.

MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$42.33

Average order value

Median account AOV · USD

$20.22 to $50.00Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

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Within Political & Civic Organizations

Explore subcategories. 6

Questions, answered.AOV, context & using this research16 answers

In this industry

Does a political-ad disclaimer identify the same thing as a donation receipt?

FEC's public-communications explanation defines a disclaimer as identifying who paid for a communication and, where applicable, who authorized it. That attribution serves a different purpose from a contribution record. Measurement should keep communications sponsorship and collected contributions separate; this definition is not a personalized compliance determination or evidence of electoral support.

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Does pausing a recurring political contribution cancel the entire arrangement?

WinRed distinguishes pausing for one interval from canceling future recurring contributions, and also allows a separate frequency change. These are different donor-administration actions. A campaign finance workflow should record the chosen action and actual collected contributions rather than treat a pause as permanent cancellation or assume scheduled future gifts have been paid.

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Is a future-date political Money Pledge already a collected contribution?

WinRed describes a Money Pledge as an additional donation charged on a specified future date, with a separate confirmation and cancellation route. Signing up for the pledge is not proof that its future charge has occurred. Measurement should distinguish the initial contribution, future commitment and successfully collected additional gift rather than report the pledge as current cash.

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Does a civic registration-tool action establish a confirmed registration record?

Vote.org describes several registration routes, including transfer to a state's website or generation of a form to mail. Its FAQ separately explains registration-status checks and notes that recently submitted records may take time to update. Tool use, form submission and a confirmed registration record are distinct stages; none is evidence that a ballot has been cast.

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Read the benchmark

What is the average order value benchmark for Political & Civic Organizations?

The median account AOV for Political & Civic Organizations is $42.33 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Political & Civic Organizations?

The middle 50% of account AOVs runs from $20.22 to $50.00 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $20.22 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $50.00 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers Political & Civic Organizations classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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