$29.70
Average order value
Median account AOV · USD
$1.00 to $34.64Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
All industries208 / 530
Madgicx Research & Labs
News & Information Media
Median account AOV: $29.70 USD.
MADGICX / LABSINDUSTRY RESEARCH
Industry benchmarks
USD · Account AOVEnter your average order value to see where it sits.
Within News & Information Media
Explore subcategories. 6
Questions, answered.AOV, context & using this research14 answers
In this industry
Can newsletter signup create a news account without proving a paid subscription?
BBC's newsletter help says a BBC account is required and can be created when a reader signs up. Account creation documents registration, not a paid-subscription purchase. Reader acquisition reporting should separate newsletter signup, account registration and payment records rather than infer subscriber revenue from an account created during a newsletter flow.
Are all publisher newsletters available on the same access terms?
BBC describes The New Normal with Katty Kay as an exclusive newsletter for paid BBC.com and app subscribers in the USA and Canada. That named product has an entitlement and territorial scope. Newsletter acquisition copy should state those conditions rather than treat every newsletter as free or imply that the same access applies in every country.
Read the benchmark
What is the average order value benchmark for News & Information Media?
The median account AOV for News & Information Media is $29.70 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in News & Information Media?
The middle 50% of account AOVs runs from $1.00 to $34.64 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $1.00 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $34.64 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers News & Information Media classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.