$73.70
AOV benchmark
Median account AOV · USD · Parent industry: Real Estate Services
$24.81 to $1,081.19Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Real Estate Services349 / 530
Madgicx Research & Labs
Commercial Sales & Leasing
A tour is one step in the deal.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Real Estate Services
More in this industry. 5
Questions, answered.AOV, context & using this research6 answers
In this category
Should a booked commercial property tour be reported as a closed deal?
CBRE’s Inland Empire industrial practice lists tours, proposal preparation and submission, negotiations and final documentation as separate services. Use the same distinction in campaign reporting: a booked or completed tour is a prospect milestone, while an executed transaction needs its own confirmed outcome.
What should a commercial lease-versus-purchase call to action clarify?
CBRE includes lease-versus-purchase analysis in its occupier services. Invite the prospect to identify the decision they need help with, and retain that intent in reporting. A request for space advice does not by itself establish a lease commitment or property purchase.
How do lease-renewal inquiries differ from new-space leads?
CBRE describes monitoring lease expirations alongside its industrial agency work. Treat a renewal or existing-lease discussion as its own intent, with the relevant timing recorded, instead of assuming every commercial inquiry is a new occupier search or incremental property transaction.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Real Estate Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Real Estate Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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