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Electric toothbrush and toothpaste swirl

Madgicx Research & Labs

Oral Care Products

Median account AOV: $36.57 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$36.57

Average order value

Median account AOV · USD

$14.94 to $49.89Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Beauty & Personal Care

More in this industry. 18

Questions, answered.AOV, context & using this research14 answers

In this category

Why compare oral-care refill orders separately from device purchases?

Quip offers replacement brush heads and recurring refill options. A replacement shipment and a new device are different product baskets; separate them in actual order analysis before explaining an AOV change. Public refill availability does not establish customer lifetime value.

Source Link to answer
Which formula details should toothpaste creative state precisely?

Colgate's Cavity Protection listing identifies that particular toothpaste as a fluoride formula. Name the advertised product and its actual label details rather than transferring another formula's claim. Medical effectiveness and campaign performance require evidence beyond a different SKU's description.

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Read the benchmark

What is the average order value benchmark for Oral Care Products?

The median account AOV for Oral Care Products is $36.57 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Oral Care Products?

The middle 50% of account AOVs runs from $14.94 to $49.89 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $14.94 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $49.89 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Oral Care Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Independent public research

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93 public listings from reviewed research; coverage is partial. Source review dates are unavailable. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Independent public brand research. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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