AOV benchmark
Median account AOV · USD · Parent industry: Beauty & Personal Care
Madgicx Research & Labs
Small formats. Clear contents. Understand the trial.
Median account AOV · USD · Parent industry: Beauty & Personal Care
Enter your average order value to see where it sits.
Within Beauty & Personal Care


















TSA's travel guidance limits standard carry-on liquid, gel, cream and paste containers to 3.4 ounces or 100 milliliters within its liquids rule. State the actual container size and link current TSA guidance when relevant. Do not imply that the product has universal airport approval.
The UK government's hand-luggage guidance says liquid rules depend on the airport and asks travelers to check their departure and return airports. Product creative can state container capacity while directing shoppers to the relevant authority. A mini label alone does not guarantee acceptance everywhere.
Paula's Choice says most products have paid travel-size options. Separate mini, full-size and mixed baskets in actual order analysis before interpreting AOV. The public format choice does not show that travel customers later purchase a full-size product.
The reference benchmark is for Beauty & Personal Care.
Parent industry benchmark. Snapshot read 11 October 2026.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Public brand examples · Independently selected
| Directory | Brand | Segment | Evidence |
|---|---|---|---|
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source | ||
| Travel-size beauty | Source |
No brands in this segment.
76 public listings from reviewed research; coverage is partial. Reviewed 13 October 2026. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.
Research scope
Parent industry: Beauty & Personal Care
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Independent public brand research. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-13