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Miniature skincare bottles in a travel pouch

Madgicx Research & Labs

Travel Size Beauty

Small formats. Clear contents. Understand the trial.

MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$45.04

AOV benchmark

Median account AOV · USD · Parent industry: Beauty & Personal Care

$15.99 to $83.71Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Beauty & Personal Care

More in this industry. 18

Questions, answered.AOV, context & using this research6 answers

In this category

What can a travel-beauty ad say about carry-on liquid sizes in the United States?

TSA's travel guidance limits standard carry-on liquid, gel, cream and paste containers to 3.4 ounces or 100 milliliters within its liquids rule. State the actual container size and link current TSA guidance when relevant. Do not imply that the product has universal airport approval.

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Why avoid a universal airport-safe promise for mini beauty products?

The UK government's hand-luggage guidance says liquid rules depend on the airport and asks travelers to check their departure and return airports. Product creative can state container capacity while directing shoppers to the relevant authority. A mini label alone does not guarantee acceptance everywhere.

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How should travel-size skincare purchases be compared with full-size purchases?

Paula's Choice says most products have paid travel-size options. Separate mini, full-size and mixed baskets in actual order analysis before interpreting AOV. The public format choice does not show that travel customers later purchase a full-size product.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Beauty & Personal Care.

Parent industry benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Independent public research

Explore brands

Public brand examples · Independently selected

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76 public listings from reviewed research; coverage is partial. Reviewed 13 October 2026. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

Research scope

Small print.
Clear boundaries.

Benchmark scope

Parent industry: Beauty & Personal Care

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Independent public brand research. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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