$297.88
AOV benchmark
Median account AOV · USD · Parent industry: Utilities & Home Infrastructure Services
$50.45 to $400.00Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Madgicx Research & Labs
Electricity Providers
Name the tariff behind the rate
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Utilities & Home Infrastructure Services
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Questions, answered.AOV, context & using this research7 answers
In this category
Can an electricity ad describe Octopus Tracker as a fixed unit-price plan?
In Britain, Octopus Tracker fixes its formula and standing charges for a 12-month term while daily unit rates change with wholesale prices. Regional formulas differ. Suggested practice: distinguish the fixed formula from the variable daily electricity rate instead of advertising a guaranteed fixed bill.
What qualifies a household for an Octopus Tracker switch?
Octopus's Britain Tracker guidance requires an existing customer account and a working smart meter sending regular readings. Without a suitable meter, customers remain on a standard tariff until installation works. Suggested practice: qualify account and meter readiness before treating interest as an eligible tariff switch.
Which electricity exit-fee claim depends on the customer's joining terms?
Octopus's UK FAQ says an existing fixed tariff without exit fees keeps those terms, Flexible has zero exit fees, and new fixed-rate fees are disclosed before switching. Suggested practice: identify the tariff and joining terms; the provider's March 2026 changes do not make every customer's exit fee identical.
What restriction can remain even when a Tracker tariff has no exit fee?
Octopus's Britain Tracker FAQ says leaving within the 12-month term triggers a nine-month wait before rejoining. Leaving at term end without renewing avoids that wait. Suggested practice: explain the return restriction separately from fees; a no-exit-fee message does not mean immediate re-entry.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Utilities & Home Infrastructure Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Utilities & Home Infrastructure Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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