$68.29
AOV benchmark
Median account AOV · USD · Parent industry: K-12 Education Institutions
$29.55 to $294.23Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
K-12 Education Institutions371 / 530
Madgicx Research & Labs
Elementary Schools
Count families at the right stage.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within K-12 Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
How can school-zone eligibility change the meaning of an elementary-school lead?
NYC kindergarten guidance explains zoned-school priority and warns that the zoned school is not necessarily the closest school. Clarify the applicable attendance rules in local recruitment paths rather than assuming proximity establishes eligibility.
Does attending a school’s pre-K remove the kindergarten application step?
NYC says existing pre-K students still need to apply for kindergarten even when they have priority. Track the next-grade application separately from existing attendance when evaluating transition outreach.
Should multiple elementary program choices count as multiple acquired children?
NYC permits multiple program choices but one kindergarten application per child. Use a unique-child count alongside program selections so demand across choices is not mistaken for additional families acquired.
Which event follows an accepted elementary-school offer?
NYC instructs families to accept the kindergarten offer and then register with the school. Keep accepted offers and completed registrations distinct in the enrollment report.
Category research
Which AOV benchmark is shown?
The reference benchmark is for K-12 Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: K-12 Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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